1. Full Service Broadband an Ericsson View of the Future Michael Martinsson Marketing Director Business Unit Networks Ericsson AB

2. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt 2 A world of exciting possibilities Broadband & TV Broadband goes mobile Ericsson Full Service Broadband

3. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt 3 0 300 600 900 1200 1500 1800 2100 Broadband growth >1.8 billion subscriptions 2012 2005200620072008200920102012 Subscriptions (Millions) Mobile Broadband Fixed Broadband 2011 Broadband becomes personal Source: OVUM, Strategy Analytics & Ericsson (based on reported subscriptions)

4. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt 4 Broadband goes mobile – Fast !! Mobile OperatorBroadband Operator 3G/HSPA, CDMA2000 etc.

5. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt 5 DSL vs 3G data card uptake in Austria Source: Lehman

6. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt 6 Mobile Broadband Study - Sweden  General interview responses –Like that it’s simpler than DSL or WiFi –Was faster to get than fixed connection –Some got better speed than with fixed connection –Want bundled offer, one bill –Users want - 100% want Flat fee, no limits  Conclusions –Complement to fixed and in new places –Instead of fixed but used the same way –Largest portion of subscribers are “Late Followers” Source : Ericsson Consumer Labs

7. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt 7 Strong momentum for HSPA >148 commercial launches >69 countries At all continents >900 million subs on HSPA enabled networks >400 commercial devices Source: GSA (Global mobile Suppliers Association) Oct 2007

8. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt 8 A world of exciting possibilities Broadband & TV Broadband goes mobile Ericsson Full Service Broadband

9. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt 9 Passive Traditional scheduled TV Chatting Active Personalization Advertising Sharing Podcast TV On Demand MobilityVoting User generated content Personalization and interactivity demand two-way communication TV as we know it is changing New consumer value proposition

10. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt 10 Ericsson’s TV vision A new media experience over Full Service Broadband Personal Interactive Communication Setting new demands on broadband connectivity

11. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt 11 Telefonica (Spain) -Video call service launched  New video call service launched June 2007  Video calls between fixed video phones and 3G mobile phones available, will be extended to the TV (via set-top box)

12. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt 12 Worlds First Interactive Mobile TV NRK Interactive mobile TV The most used feature was chat Viewing time doubled from 2.5 to 5 min 40% of people that downloaded client use it daily SMS Voting for Music Videos SMS to Mobile chat client

13. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt 13 A world of exciting possibilities Broadband & TV Ericsson Full Service Broadband Broadband goes mobile

14. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt 14 Internet Wireline Wireless Cable Connectivity Revenues Communication Revenues Advertising Revenues Content Distribution Revenues Converging business landscape

15. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt 15 Broadband expansion Full Service Operator Fixed and Mobile Broadband Operator

16. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt 16 Full Service Broadband Broadband services to a screen of your choice

17. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt 17 Broadband services to a screen of your choice Full Service Broadband

18. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt 18 Source: Ericsson and market estimate Traffic growth driven by TV, video and Internet Global mobile and fixed traffic Strong traffic growth related to broadband

19. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt 19 Transformation Network transformation in focus From voice to a network for distribution of all services Full Service Broadband Network

20. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt 20 Full Service Broadband Network

21. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt 21 Full Service Broadband Network Standard Services and IMS

22. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt 22 IMS  45+ commercial contract ~50% of announced contracts  Majority of leading operators to commercially launch by end 2007 Market

23. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt 23 Full Service Broadband Network Multi Access Edge

24. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt 24 Multi Access Edge  Leading technology in IP-edge routing  Leading position in mobile access edge (SGSN & GGSN) Market  ~50% growth in total IP-Edge market by 2009* Source: Infonetics 2006

25. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt 25 Full Service Broadband Network Wireless Access

26. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt 26 Mobile Broadband Access  Accelerating HSPA rollouts  Powers 50% of all commercially launched HSPA networks  72 commercial HSPA networks around the world Market

27. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt 27 Full Service Broadband Network Wireline Access

28. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt 28 Fixed Broadband Access  Triple play triggers investment in fiber access  ATM to IP DSLAM migration opens new market window  Leading GPON solution  Complete broadband Access Portfolio  Growing market share – 3rd largest DSL vendor Market

29. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt 29 Full Service Broadband Network Transport

30. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt 30 Transport  Broadband access growth creates traffic bottlenecks Market  Leading position in microwave, complemented by Marconi  Marconi brought strong optical position – 350 operators

31. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt 31 Complete Portfolio

32. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt 32 Transport Providing migration paths forward Partnership for progress independent of starting point

33. Introducing the Demonstrations

34. Top right corner for field-mark, customer or partner logotypes. See Best practice for example. Slide title 40 pt Slide subtitle 24 pt Text 24 pt Bullets level 2-5 20 pt 34