1. Product Tiaos—a super scour Group 1 Carine, Gina, Jason, Terry, Thomas, Vivian

2. Tiaos We produce the most effective scour which is much better than any other cleaner in the market. We produce the most effective scour which is much better than any other cleaner in the market.

3. SWOT Analysis S: 1. A patent new technology, extreme effect but doesn't hurt even the coating 2. can be wildly used in a lot of occasions 3. smells good 4. not expensive 5. an unique product image, it's cool to use Tiaos S: 1. A patent new technology, extreme effect but doesn't hurt even the coating 2. can be wildly used in a lot of occasions 3. smells good 4. not expensive 5. an unique product image, it's cool to use Tiaos W: Need to be promoted from the beginning (new product) W: Need to be promoted from the beginning (new product) O: The potential market is big O: The potential market is big T: 1. There are already lots of substitutions in the market 2. Other company may try to produce similar products T: 1. There are already lots of substitutions in the market 2. Other company may try to produce similar products

4. 4Ps Product: applying the high-tech to produce the most effective scour in the market. We provide different size of our product. Product: applying the high-tech to produce the most effective scour in the market. We provide different size of our product. Price: average price, about NT.150 for 500gram NT. 280 for 1000g. Price: average price, about NT.150 for 500gram NT. 280 for 1000g. Place: convenience store, supermarket, hypermarket and deep discounter. Place: convenience store, supermarket, hypermarket and deep discounter. Promotion: TV commercial, buy two and get one free; free approval pack. Promotion: TV commercial, buy two and get one free; free approval pack.

5. Market Segmentation Families Cleaning service companies Companies with easily dirty places Other organizations 65 20 10 5

6. Slogan: Spot, Stop! Slogan: Spot, Stop! Logo: Logo: The sound is similar to the Chinese character “ 跳 ” and ” 挑 ”. The image of “ 跳 ” is “ something that will shock the market. And “ 挑 ” symbolizes that our insistence of the product quality. Explanation: