2. Cruise Experience in Tallinn Port-Net Workshop: Passenger traffic trends in the EU Tiina Liitmäe Marketing Manager

3. Size matters 2 destinations 43 cruise lines 71 cruise ships 299 calls 312 828 crussengers

4. Cruise calls

5. Cruise calls* A Cruise is a voyage of at least 60 hours by a seagoing vessel. /…/ The cruise voyage must include at least 2 visiting ports apart from the starting and the ending point.

6. Cruise passengers

7. Cruise passengers*

10. Source: Internet

11. What does a non-visitor think Capital of Talin is Latvia They do not have a king Russians? Terribly cold and snow everywhere Do they have houses with doors and windows? Can they write? Desert? Mountains? Bogs?

12. Photo credits: Brand Estonia

13. Visitor’s opinion The prettiest girls + the greatest legs Pearl of the itinerary Confounds expectations Scandinavian attitude Ability to develop its own way of doing things Inherently entrepreneurial people Ecological haven Interesting contrasts Ability to retain tradition and adopt modernity simultaneously Source: Enterprise Estonia, Port of Tallinn

14. Photo credits: Brand Estonia

16. Cruise passenger Collects countries & emotions Loves legends & stories More positively impressed than an average foreign visitor Returning tourist (probability of 50%) Seen this, done that

17. What we sell We have been here for 4,500 years The oldest capital city in the Baltic Sea area The World’s highest building The World’s oldest continuously functioning apothecary The World’s biggest choir Ultima Thule where the Sun beds down Capital of Sweden

26. Why? Cruise ships are mobile, ports they call are not.

27. Itinerary planning (1) If you don’t go full, you won’t make money. Port cost is considered when planning the itinerary. Fuel cost is not. Frank del Rio Should you wish to have smaller cruisers, differentiate port dues and charges for vessels with 100 pax on board and 2000 pax on board. Mark Conroy

28. Itinerary planning (2) Must include 2 full days in St.Petersburg Most passengers will only cruise the Baltic once, so tend to desire famous cities on the itinerary and tend to desire as many countries as possible First choice ports of call are those on the most direct route US passenger product is usually 12 nights to keep the whole holiday inside 2 weeks UK passengers have more time, but companies need to be price-competitive, so offer a 12-17 night range Nigel R. Lingard, Fred Olsen

29. The world is a book. And those who do not travel read only one page. Augustine of Hippo Roman philosopher and theologian

30. Welcome to Estonia Estonia as it is. Nordic with a twist. Unique and magical. Positive and invigorating. A rich heritage that inspires everything we do. Lots of mystery and the taste of ancient times. Castles. Ecological haven. Lakes and islands. Countryside of great scenic beauty with many forests. Wonder of white nights. The innovative and creative solutions of tomorrow.

31. Port of Tallinn Sadama 25, 15051 Tallinn, ESTONIA ph +372 631 8555 fax +372 631 8166 portoftallinn@portoftallinn.com http://www.portoftallinn.com