1. Using Technology to Reduce Costs The practical ways in which technology can reduce costs in your business Presented by: Jon Egley – eBusiness Programme Team

2. Agenda

3. Online Marketing Websites Online Directories Local Search Web 2.0

6. Content

7. Importance of Content

8. Local Search

9. Importance of Directories

10. Directories

13. Web 2.0 “ User-Generated Content Sites ” MySpace, YouTube, facebook Yahoo Answers, Forums Linkedin Delicious Blogger, Wordpress

15. Blogging How can a blog help my business? Establish yourself as an expert Well written articles can help towards PR for your company or organisation Helps towards search engine optimisation to drive traffic to your website

16. Blogging Software “Twitter is growing at 1,382 %”

17. Free eBusiness Programme – workshops Planning a successful Web Site Successful Search Engine Optimisation (SEO) Developing a pay per click campaign Converting website visitors into customers Lets start blogging Selling Online

18. Working from home or a serviced office Working whilst on the move Remote Working

19. Voice over IP (VOIP)

21. Video Conferencing

22. Benefits Reduced costs Flexible Working Increased Productivity

23. Free eBusiness Programme – workshops Using Technology on the Move Empowering the remote worker Procuring IT

24. Information Sharing

25. Collaboration – Document Management

26. Open Office Word Processor Spreadsheet Database Presentation Consider using Free / Opensource Software

28. Photo editing - The Gimp

29. Opensource – Software Applications

31. Printing Set printer to draft mode. Set your printer to duplex (2-sided) printing. Print 2 pages per sheet Reuse old/printed pages. Cheaper paper for less important documents. Preview before print. Preview before print from Web.

32. Web Site Printing

36. According to recent government statistics, almost all UK businesses can reduce the cost of their energy by at least 20%

37. ProductWattsCost per hour Daily usage (hours) Estimated cost a year 60 watt light bulb 60£0.0065£11.44 Energy- saving bulb 60w 11£0.0015£2.10 LCD Monitor 17" Sony 75£0.0088£22.89 Desktop PC Average 60w idle,120 loaded (90) £0.0098£27.46 Provider: E-on Energy (Tariff: Standard tariff) Rate: 10.458 pence per kilowatt/hour Rate last checked: 1st August 2008 (Source – frequencycast.co.uk)

39. http://delicious.com/ebusinessclub

40. Free eBusiness Programme – April to May 09 Planning a Successful Website Workshop Planning an Email Marketing Campaign Making Use of Internet Communication Technologies - Breakfast Briefing Developing an Online Marketing Campaign May, Breakfast Briefing - How can Social Media help my Business?

41. Further support: eBusiness Programme: www.ebusinessclub.biz Skype: ebizclub Twitter: ebizclub Workshop programme advice: Joanne Mobbs: 0845 603 8370 joanne@emcc.org.uk