Presentation is loading. Please wait.

Presentation is loading. Please wait.

Joanne Jacobs, November 2010 1 10 Easy Ways to Promote Yourself Online Joanne Jacobs Social Media Expert Consultant Twitter:

Published by Modified over 9 years ago

Similar presentations

Presentation on theme: "Joanne Jacobs, November 2010 1 10 Easy Ways to Promote Yourself Online Joanne Jacobs Social Media Expert Consultant Twitter:"— Presentation transcript:

1 Joanne Jacobs, November 2010 1 10 Easy Ways to Promote Yourself Online Joanne Jacobs Social Media Expert Consultant Email: joanne@joannejacobs.net Twitter: joannejacobs Phone: (+44) 07948 318 298

2 Joanne Jacobs, November 2010 2 Scope of the presentation Key questions for digital strategy Common misconceptions Overview of tools Styles of online engagement Promotion versus advertising Next steps

3 Joanne Jacobs, November 2010 3 Key questions for digital strategy What do you want to achieve online? Who are your audiences? How do they want to engage with you? How much time do you have to respond to audiences? Image source: http://www.flickr.com/photos/valeriebb/3006348550/http://www.flickr.com/photos/valeriebb/3006348550/

4 Social media misconceptions Social media will help sell more widgets A facebook page is a way of getting new supporters Twitter should be used for press release messages Your CEO should be blogging Community management can be done by young people Large numbers of followers is proof of your value as a social media master company Image source: http://mashable.com/wp-content/uploads/2009/03/o_rly.jpg http://mashable.com/wp-content/uploads/2009/03/o_rly.jpg

5 HOWEVER There are exceptions to every rule…. Where social media is implemented appropriately it can: –enhance brand awareness –develop supporter loyalty –assist in market research –further understanding of issues Image source: http://www.flickr.com/photos/gunjankarun/2641352297ttp://www.flickr.com/photos/gunjankarun/2641352297

6 Joanne Jacobs, November 2010 6 Overview of methods 1.Website 2.Blogs 3.Social networks 4.Business networks 5.Short messaging systems (eg: twitter) 6.Rich media resources 7.Social bookmarks 8.Professional network wiki 9.Answers.com and other Q&A tools 10.Active listening (engaging with 3rd party communities, etc)

7 Joanne Jacobs, November 2010 7 1. Website Destination venue with discrete URL Accessed through links and search, so must be SEO friendly Websites are used to: – access contact information and client case studies – profile health providers – link to ALL digital assets

8 Joanne Jacobs, November 2010 8 2. Blogs Run on Wordpress, Typepad, Blogger, etc. Blogs enable sharing your expertise while feed aggregation can be useful to focus attention Blogs are used to: – Profile authors (Need bloggers to be people, not faceless voices) – Write posts that ask for feedback and inspire engagement (Need to inspire responses/comments) – Enable/encourage cross posting of all blog content on other linked interest blogs, or among stars/staff Use research to inspire blog topics

9 Joanne Jacobs, November 2010 9 3. Social networks Facebook, MySpace, specialist networks (such as Gurgle, BookArmy), niche communities such as Ning groups. Networks enable sharing of updates, likes, images and media. Businesses use social networks to: – Develop a community of advocates – Run a customer service channel – Drive traffic to their websites

10 Joanne Jacobs, November 2010 10 4. Business networks LinkedIn, Plaxo, professional communities and groups. Business networks enable CV promotion and connections between like minded professionals. Business networks are used to: – Recruit staff – Exhibit professional authority – Communicate with suppliers/clients in groups – Target business questions to ‘serious’ individuals.

11 Joanne Jacobs, November 2010 11 5. Real time messaging/publishing Twitter, Friendfeed, Google Buzz. Real time messaging enables conversations, fast promotion of alternative content, and quick responses to issues as-they-happen. Businesses use real time messaging to: – Promote events, blogs and activities – Engage with existing customers – Find new customers

12 Joanne Jacobs, November 2010 12 6. Rich media resources YouTube, Vimeo, 12Seconds, Audioboo, Flickr, etc. Rich media sites are designed to showcase images, video content, audio content, etc. Businesses use rich media sites to: – Engage audiences with a traditional media-like content channel – Capture responses to events and campaigns as part of a reporting or promotional activity – Liven up static sites

13 Joanne Jacobs, November 2010 13 7. Social bookmarking Digg, Reddit, Delicious, StumbleUpon, etc. Bookmarks are used as a means of curating resources relevant to an individual, business or network, as well as a simple promotion utility. Businesses use social bookmarks to: – Promote new content/products/services – Aggregate resources on area of expertise or items of interest to one’s community – Vote up/down interesting content.

14 Joanne Jacobs, November 2010 14 8. Professional network wiki Mediawiki, PBWorks, Socialtext, Sharepoint, etc Can be either membership-oriented or open networks Professional network wiki are used to: – aggregate knowledge about the sector – discuss issues – collate information based on skills/experience

15 Joanne Jacobs, November 2010 15 9. Answers sites Crowdsourced questions and answers Obvious opportunity to increase search engine ranking Answers.com style sites are used to: – Demonstrate knowledge – Access new clients – Combat misinformation online

16 Joanne Jacobs, November 2010 16 10. Active listening Visiting bulletin boards, forums, niche social networks Enables access to new clients and asserts authority (in the manner of answers sites) Active listening is designed to: – Access new clients – Discover trends in health issues – Learn about new treatments

17 Joanne Jacobs, November 2010 17 Engaging online Engagement has a series of manifestations: – Responding to queries – Conversing with customers/contacts – Active listening – Dealing with negativity/conflict – Facilitating change in communities Image source: http://www.flickr.com/photos/bensonkua/2743081060/http://www.flickr.com/photos/bensonkua/2743081060/

18 Joanne Jacobs, November 2010 18 Engaging online RESPONDING TO QUERIES: This needs to be triggered by alert systems and searches on keywords. Image source: http://www.flickr.com/photos/70554893@N00/4284764493/http://www.flickr.com/photos/70554893@N00/4284764493/ CASE STUDY: BT Care Irena Vaksman Irena Vaksman (Dentist)

19 Joanne Jacobs, November 2010 19 Engaging online CONVERSING WITH CUSTOMERS/CLIENTS: This means listening and responding, and taking an interest in the lives of those people. Not broadcasting. Image source: http://www.flickr.com/photos/nostri-imago/2866399803/http://www.flickr.com/photos/nostri-imago/2866399803/ CASE STUDY: Kerry@DELL DIRECTTV (Local) H& R Block (tax agents)H& R Block

20 Joanne Jacobs, November 2010 20 Engaging online KEYWORD SEARCH: searches on keywords and engagement on social sites other than your own branded assets. Image source: http://www.flickr.com/photos/danielduende/30444390/http://www.flickr.com/photos/danielduende/30444390/ CASE STUDY: Boardtracker

21 Joanne Jacobs, November 2010 21 Engaging online DEALING WITH NEGATIVITY & CONFLICT: Need to ensure that responses to negative feedback are appropriate. Image source: http://www.flickr.com/photos/sylvar/3054077849/http://www.flickr.com/photos/sylvar/3054077849/ CASE STUDY: Nestle and Greenpeace campaignNestle and Greenpeace campaign ; Kevin Smith & South West Airlines

22 Joanne Jacobs, November 2010 22 Engaging online FACILITATING CHANGE: Change can be a result of mergers & acquisitions, adoption of new technologies, changes in staffing etc. Social media can be used to collect info about problems in processes & put minds at ease about new co-workers. Image source: http://www.flickr.com/photos/spursfan_ace/2328879637/http://www.flickr.com/photos/spursfan_ace/2328879637/

23 Joanne Jacobs, November 2010 23 Promotion vs Advertising Advertising is 1-way communication, informing about products and services Promotion is often 2-way communication, offering information and incentives for ongoing engagement While advertising online can be successful, promotion is more suited to online environments Image source: http:// www.flickr.com/photos/33678919@N07/4929463083 /http:// www.flickr.com/photos/33678919@N07/4929463083 /

24 Joanne Jacobs, November 2010 24 Next steps 1.Establish what you want to achieve 2.Establish schedule for contribution to online promotion 3.Research best practice in use of online media 4.Create content and engage online in accordance with your schedule 5.Measure, review and improve

25 25 Questions? Joanne Jacobs Social Media Expert Consultant Email: joanne@joannejacobs.net Blog: http://joannejacobs.net/ Twitter: joannejacobs Skype: bgsbjj Skype-in: (+44) 0208 144 9348 Mob: (+44) 07948 318 298

Download ppt "Joanne Jacobs, November 2010 1 10 Easy Ways to Promote Yourself Online Joanne Jacobs Social Media Expert Consultant Twitter:"

Similar presentations

Getting Started with Social media YouTube, We Tube Jayme Swain Director, Engage.

Getting Started with Social media YouTube, We Tube Jayme Swain Director, Engage.
Out To Own Digital Marketing Strategy & Development.

Out To Own Digital Marketing Strategy & Development.
Social media for business by Frank Flores Hash Cloud Studio A Creative Marketing Agency 200 Industrial Rd. Suite 155 San Carlos, CA 94070 (650) 232-7103.

Social media for business by Frank Flores Hash Cloud Studio A Creative Marketing Agency 200 Industrial Rd. Suite 155 San Carlos, CA (650)
Our Digital World Second Edition

Our Digital World Second Edition
Social Media.

Social Media.
Social Media Marketing: From Mystery to Mastery Tweet and Connect Presented by Linnea Blair Advisors On Target June 16, 2011.

Social Media Marketing: From Mystery to Mastery Tweet and Connect Presented by Linnea Blair Advisors On Target June 16, 2011.
6 Biggest Mistakes Companies Make Using Social Media HELPING BUSINESS USE SOCIAL MEDIA MARKETING FOR A

6 Biggest Mistakes Companies Make Using Social Media HELPING BUSINESS USE SOCIAL MEDIA MARKETING FOR A
Social Media Why use it and how do we get started strategically?

Social Media Why use it and how do we get started strategically?
S.M.A.R.T Report Card CSC – Digital Marketing Group.

S.M.A.R.T Report Card CSC – Digital Marketing Group.
Day 1 SOCIAL MEDIA CERTIFICATE SERIES DAY 4 - LINKEDIN.

Day 1 SOCIAL MEDIA CERTIFICATE SERIES DAY 4 - LINKEDIN.
Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One for Dummies Facebook Marketing All-in-One for Dummies Watermelon Mountain.

Jan Zimmerman, Author Web Marketing for Dummies Social Media Marketing All-in-One for Dummies Facebook Marketing All-in-One for Dummies Watermelon Mountain.
Lecture 11 Social Media & its Impacts on Society.

Lecture 11 Social Media & its Impacts on Society.
SEO & SMO Working Plan Copyright © Orion Computech | | - | Skype: - vishal.orion.

SEO & SMO Working Plan Copyright © Orion Computech | | - | Skype: - vishal.orion.
Understanding, maximizing and leveraging social media in recruitment and employer branding Mr. Mahesh Jain, Head - TA at Collabera.

Understanding, maximizing and leveraging social media in recruitment and employer branding Mr. Mahesh Jain, Head - TA at Collabera.
Social Media Marketing. Social Media Marketing / Viral Marketing.

Social Media Marketing. Social Media Marketing / Viral Marketing.
Social Media: Communicating Your Message November 8, 2010 > Tina Lambert, CAE | VSCPA Vice President of Member & Public Relations.

Social Media: Communicating Your Message November 8, 2010 > Tina Lambert, CAE | VSCPA Vice President of Member & Public Relations.
Putting Social Media to Work for You By Jay Jenkins With thanks to Connie Hancock and Jenny Nixon UNL Extension Educators.

Putting Social Media to Work for You By Jay Jenkins With thanks to Connie Hancock and Jenny Nixon UNL Extension Educators.
Introduction to Social Media for Business Andrew Greenyer Director, Raise the Roof Marketing 1.

Introduction to Social Media for Business Andrew Greenyer Director, Raise the Roof Marketing 1.
+ Beginning Blogging by Six Sisters’ Stuff. + Just start! What do you want to blog about? What are you an expert in? What makes you unique? What are you.

+ Beginning Blogging by Six Sisters’ Stuff. + Just start! What do you want to blog about? What are you an expert in? What makes you unique? What are you.
Seorak. Internet Marketing Steps For Web Promotion: 1. Search Engine Optimization 2. Social Media Optimization 3. Internet Research These are basic steps.

Seorak. Internet Marketing Steps For Web Promotion: 1. Search Engine Optimization 2. Social Media Optimization 3. Internet Research These are basic steps.

Similar presentations

Ads by Google