1. How To Make Money Online Zachary Zawarski

2. Copyright Notice ● The contents of this presentation are copywrited by Zachary Zawarski. ● This presentation may be sent and shared with friends and co-workers. ● This presentation cannot be sold or re-used as part of a person’s marketing material. ● All rights are reserved.

3. About Me ● Attorney – The Law Office of Zachary Zawarski – ZawarskiLaw.com ● Website Development – 12 years of experience. – Started in High School. ● Google Apps – Zadling.com – Come back for my next presentation.

4. Online Accomplishments ● Website generated 2.5 million page views per month at age 16. – Average: 15,000 unique visitors and 80,000 page views per day. ● Manage 30 domains. ● There are 185 million websites in the world. My website is in the top 90,000. Top 0.0005%.

5. Today's Agenda ● Learn how to increase traffic to your website. ● Learn how to monetize your website. ● Learn how to increase conversions from your website. ● Ultimately boost your bottom line.

6. Getting Traffic ● Three Sources of Traffic – Direct Traffic – Referring Websites – Search Engine Traffic ● 60-80% of traffic from search engines!

7. Questions I'll Answer ● How do you get traffic from search engines? ● How do I get on the first page of Google? ● Why can't I find my website on Google? ● How can I improve my search engine rankings?

8. Things I'll Show You Ways to make money online! – Advertising – Affiliate Marketing – eBooks – Lead Generation

9. How Websites Get On Google ● Process of adding webpages to Google is called “indexing.” ● Webpages are index by “spiders.” ● Sites are added to index once the spiders find the link on another website and start the process of “crawling” the website.

10. First Step: Google Your Website ● To see if you're site is indexed by Google, Google the name of your website. ● Does it come up? Is it ranked #1? ● If not, search the following: – site:www.yourwebsite.com – Shows you a list of all pages that have been indexed.

11. Adding Website To Google ● Your website is likely already on Google. ● If not, visit: http://www.google.com/addurl/ ● Or place a link on another website. – Easy Way: Comment on a blog article and include a link to your website. – Another Way: List your business on directories such as Google Places, Yahoo Local, Yellow Pages, and Super Pages (More On This Later).

12. How Are Pages Ranked? ● Google has an algorithm known as “PageRank.” ● Ranks pages based on their popularity (i.e., the number of other pages that link to them). ● Bottom Line: You get better rankings based on good content + other pages linking to that content.

13. Elements of PageRank ● Factors Google Uses To Rank Sites: – The Two Big Factors: (1) Content; and (2) External Links – Other Factors: ● Keyword Location – In Title, Headers, Descriptions, Body ● Keyword Density (3-6%) ● Site Size – Bigger is Better ● Load Speed – Faster is Better ● Website's Age – Older is Better ● Update Frequency – More is Better ● Number of Years Register – Longer is Better ● User Behavior – Traffic, Time Spent, etc.

14. Content Is King ● Best strategy to get more traffic – write, write write! ● Second best strategy – write more! ● Set a writing schedule and stick to it! ● Pay SEO Copywriters if you are too busy.

15. Why Writing Is So Important ● Tells Google what your website is all about. ● Leads to better search engine rankings and traffic. ● Conveys to your visitors that you're an expert in your field. ● Establishes a sales message to urge your visitors to take action.

16. Example: The Immigration Law Group ● NationalImmigrationLawyers.com ● Paid a freelance writer $80 for 10 articles. ● Articles generated a few hundred visitors which produced 4 leads that became clients within the last 3 months. ● Earned thousands of dollars by providing their legal services.

17. Writing Tips ● Develop your area of expertise. ● Target a niche. ● Always urge the reader to take action. – Call you? – Sign up for your newsletter? – Download your eBook? – Add you on Facebook or Twitter? – Purchase directly from your website? – Schedule a free consultation?

18. Targeting Keywords ● Write down 5 keywords you want to target. ● Ideally 3-6 words. ● Be specific. ● Locations are a great way to target keywords. – Good Example: Business Consultant vs. Lehigh Valley Business Consultant. – Better Example: Lehigh Valley Small Business Consultant, Bethlehem Life Insurance Agent.

19. How To Write Articles For Search Engines ● Checklist: (1) Expertise; (2) Niche; (3) Targeted Keywords. ● How to Write For SEO: – Ideal Article Length: 300-500 words. – Proper Keyword Density: 3-6%. – Make sure keywords are in your website's URL, title, description, header, and body. – Automatically done with WordPress.

20. Using WordPress ● Content Management System – If you have a website, switch to it. – If you want a website, make sure you use it. ● Reasons to Use It: – User friendly. Easy to add content. – Search-engine friendly. – Notifies Google when new content is added.

21. Obtaining Links ● Strategies: – Exchanging links with other websites. – Purchasing links on websites. ● Seek out pages with high PageRank. – Blog Directories – Business Listings ● Yellow Pages, Supper Pages, BrownBook.net ● Google Places, Yahoo Business, Bing Local

22. Not All Links Are Equal ● Follow vs. No Follow Links – Commenting on blogs used to be a way to get lots of easy links. – Brought on “comment spammers.” – SEO “juice” from these links were then disabled to discourage this practice. – Links on Facebook, Twitter, and blog comments “don't count” for SEO. – When sites link they “vouch” for that site. If they don't, they “no follow” it.

23. That's how you drive traffic to your website. Here's how you make money.

24. Revenue Sources ● Google AdSense ● Affiliate Marketing ● eBooks ● Lead Generation

25. Google AdSense Overview ● Google's advertising platform for publishers. ● Displays targeted advertisements. ● Advertisers bid on keywords. ● Publishers are paid each time a visitor clicks on the ad.

26. Google AdWords Tips ● Very good cost-per-click rates for professionally-related keywords. – Can earn up to $3-5 per click for certain keywords. ● Can be blended into your site using the same color scheme to increase click-throughs. – Average click-through rate is about 0.5%

28. Affiliate Marketing ● Programs where you get paid when somebody purchases something or signs up with another website. ● Example: You are an life insurance agent, so you want life insurance leads, but you don't mind referring car insurance leads elsewhere. By signing up with an affiliate, you can earn $10 for every car insurance quote requested from your website.

29. Affiliate Marketing Programs ● Excellent Directory: AffiliateScout.com ● CommissionJunction.com ● Google Affiliate Network ● Amazon Affiliates Program – Advertise Amazon items on your website. – Earn 4-10% commission on all items sold. – Can even use widgets which let Amazon pick products based on the users preferences.

30. eBooks ● If you've established yourself as an expert in a particular area, you should absolutely begin writing an eBook. ● A great source for passive supplemental income. ● Builds credibility and trust for lead generation.

31. eBook Tips ● Collection of tips are very successful. ● People are looking for instructions. ● Use a sample from your eBook to encourage visitors to sign up for your email newsletter. ● Not enough time? Use transcription software.

32. Before You Begin ● Step 1: Market Research – Goal: Find a topic that people are interested in that hasn't already been flooded. – Access demand for subject matter. – Access competition. – GoogleKeywordTool.com ● Shows you monthly search volume. ● Shows you keyword competition. – Don't want to write only to find out there's no demand or too much competition.

33. Writing Your eBook ● Step 2: Writing Your eBook – Develop the book's title and subtitle. – Develop thesis statement. ● What problem are you addressing? ● How will you solve it? ● All chapters must support the thesis. – Organize outline. – Begin Writing - write a page per day!

34. Writing Tips ● Use a casual tone. ● Utilize white space. ● Use lists, images, charts, sidebars, to keep the reader's attention.

35. eBook Marketing ● Step 3: Marketing Your eBook – Single page websites work best for eBooks since it's completely targeted. – Utilize a video introduction. – Gain exposure through Affiliate Marketing. – Advertise on Google AdWords. – Promote on your blog, Facebook, and Twitter.

36. Lead Generation ● Passive income is great, but the #1 reason we have a website is to generate leads. ● Rule #1: Always include your phone number at the top of every page. ● Rule #2: Develop calls to action. ● Rule #3: Develop your referral network.

37. Who is the online visitor? ● 70% of website visitor are in the early state of buying – they're investigating, but not ready to purchase. ● Tip: Make an offer for them to give you some of their information (e-mail address). – Free consultation? Coupon? – Video tutorial or guide? – Your eBook?

38. Call to Action Tips ● Describe benefits rather than features. ● Speak to your customer rather than about your product/service. – DON'T: Just talk about your product/service. – DO: Tell them how your product/service can solve their problem. ● Bottom Line: What's in it for me?

39. Conclusion ● Step 1: Generate Traffic – Write content frequently. – Focus on niche keywords. – Search Engine Optimization. ● Step 2: Monetize Your Website – Google AdWords – Affiliate Marketing – eBooks – Lead Generation

40. What's On Tap ● Next Presentation: How to use different Google tools to become more productive. – Google Apps – Google Mobile Sync – Google Voice – Google Analytics – Google Alerts – Google Trends

41. Questions Does anyone have any questions? Zachary Zawarski 610-417-6345 zzawarski@zadling.com www.zadling.com