1. Working together to make Europe a safer place Initiating European action on youth, risk behaviour and injury prevention AdRisk International Workshop on media and tool development Vienna 7, 8 April 2008 By Ursula Löwe, Austrian Road Safety Board, Vienna

2. The AdRisk Project  The Community Action on Adolescents and Injury Risk (AdRisk) responds to the call from the European Commission´s Public Health Programme for an integrated approach to reduce the injury risk and risk taking behaviour among adolescents aged 15-24 years. Working together with Youth for a safer Europe

3. Context AdRisk shall  Supplement existing activities  Integrate and work closely with existing networks  Fill gaps in knowledge and expertise  Translate existing expertise and complement for effective approaches on youth, risk behaviour and injury prevention Working together with Youth for a safer Europe

4. Focus on Risk taking behaviour  AdRisk should work on aspects that are not yet covered by other projects:  Injury prevention with a focus on the specific risk factors for youth, such as risk taking behaviour.  This is the innovative aspect. Working together with Youth for a safer Europe

5. Results and deliverables Reports and documents European Situation Analysis report Good practice guide Strategy recommendations Toolbox and media to reduce the injury risk among young people Official launch of deliverables: August 2008 Available on website: www.adrisk.eu.comwww.adrisk.eu.com  National partnership Working together with Youth for a safer Europe

6. National partnership  AdRisk also collaborates with key national actors to initiate national action and to develop a European network on adolescents/ injury prevention/ risk competence  National activities shall be initiated in cooperation with key stakeholders Working together to make Europe a safer place

7. Organization and framing Working together with Youth for a safer Europe WP 1 Coordination KfV Vienna WP 2 Dissemination ULSS 20 VERONA WP 3 Evaluation NCHCA Budapest WP 4 Situation Analysis KTL Helsinki WP 5 Strategy KfV Vienna WP 6 Tools CSI Amsterdam Frame: Eurosafe network

8. Risk taking is fun Working together with Youth for a safer Europe Better be safe than sorry

9. Philosophy Many of the prevention programmes aimed at adolescents are repressive failing to involve the target group in a constructive way. Young people should be viewed as a resource to solve problems. Key issues: life skill development, resilience Working together with Youth for a safer Europe

10. Risk taking is a challenge Working together with Youth for a safer Europe for the development of an adult personality Sind Sie echte Teufelskerle? Stuntman – Superman ? „Viele träumen davon, mal ein Stuntman zu sein: Aus riesigen Höhen fallen, Treppen runterstürzen, in Flammen aufgehen und sogar mit Autos gegen Wände krachen und dabei nicht einen Kratzer davontragen !“ Key issues: risk competence, coping with risk

11. Risk taking behaviour  Risk taking behaviour is normative for this age group  Risk taking is a necessary condition for personal experience, development of life competence Working together to make Europe a safer place

12. Risk taking behaviour  There is evidence that risk taking behaviour is associated with injuries; the more different types of risk taking behaviour shown by a young person – the higher the risk of injuries Working together to make Europe a safer place

13. Communication with Youth Knowledge about possible consequences of risky behaviour does not necessarily diminish the risk taking behaviour Working together with Youth for a safer Europe

14. Working with youth  Policies and measures focus generally on enforcement, legislation, restrictions and engineering  New: working with youth (and not only for them) - promoting self competence on base of own experiences Working together to make Europe a safer place

15. Balancing the handling of risk Working together with Youth for a safer Europe istockphoto Not minimising

16. Risk competence leads to :  Adequate estimation of situations  Perception of own mental and physical state  Appropriate decisions in risky situations  Development of alternative behaviours  Reflection of experience and integration with former experiences (break)  Prevention of injuries Working together to make Europe a safer place

17. Transfer to implementation Where to start ? Different levels  Risk education  Risk and Lifeskill training  Campaigning  Tools and media on risk taking behaviour Working together to make Europe a safer place

18. Tools and Media This workshop aims at presenting and discussing innovative tools and media to address youth and risk behaviour Goals : to exchange, further development and transfer of experiences into further programmes and projets Working together to make Europe a safer place

19. Let´s start Working together to make Europe a safer place www.adrisk.eu.com We wish you a fruitful exchange and learning process at our international media and tool workshop