1. eBusiness ROI Executive Primer Mark Mathias President EurekaDIGITAL Post Office Box 11029 Burbank, California 91510 Tel 818/295-2888  Fax 818/295-2899 mark.mathias@eurekadigital.com

2. About EurekaDIGITAL Professional services firm based in Los Angeles, California. We help companies implement eBusiness strategies, including dynamic Web content, one-to-one marketing, wireless and other advanced technologies.

3. Ten eBusiness Truths

4. 1. Static Sites are Dead If your Web site can’t address visitors individually, change your site If you can’t update your Web site without involving a programmer, change your site Think wireless

5. 2. eBusiness is NOT the Internet Web sites are just the beginning eBusiness supports your customers AND your employees Your eBusiness strategy should delight your customers through superb customer service Wireless technology is going to be pervasive

6. 3. eBusiness is NOT Selling eBusiness is not the same as eCommerce eCommerce is selling things to people eBusiness is handling the customer’s total experience with your company

7. 4. Intermediaries are Changing Who you used to sell things to will change Who you used to buy things from will change People who facilitate transactions will change Expect and deal with channel conflict

8. 5. Your ROI May Be Your Business If you’re looking for a return on investment (ROI), it could just be your whole business Other ROIs include: –Customer acquisition; –Customer retention; and –Cross-selling and/or up-selling. Embrace your customers

9. Half Time

10. 6. Anticipate Change Whatever you’re doing this year will be different next year Your competitors are working as hard and fast as you are Lead your customers so they won’t want to go anywhere else

11. 7. Build Customers for Life Ensure that their “switching costs” are high –Know them better than they know themselves –Use what you know about them to service them Don’t give them any reason to go elsewhere Embrace your customers

12. 8. Opportunities Abound eBusiness is allowing the world economy to reinvent itself. We have just begun to see the changes Every industry will change, and you have the same opportunity as everyone else to be the agent of change

13. 9. Your Doors are Always Open Ensure your company’s information is always available Build your systems to scale Expect continual change

14. 10. Be Fearless First mover advantage is important, but overrated Doing it right will be more successful But don’t be too late or it will be too expensive to catch up

15. Questions and Answers Mark Mathias President EurekaDIGITAL Post Office Box 11029 Burbank, California 91510 Tel 818/295-2888  Fax 818/295-2899 mark.mathias@eurekadigital.com