1. Protecting Digital Content - The Challenge Andy Barlow CTO – Phocis

2. © 2001 Phocis Limited DRM? DRM (Digital Rights Management) is a much used – and abused - term DRM refers to those technologies which have been specifically developed for managing digital rights We prefer the term “digital trading platforms” And we prefer the term “users” to “customers”

3. © 2001 Phocis Limited What does an organisation need to consider? Intellectual Property (IP) rights Copyright Payment mechanisms Security E-commerce and ERP systems Licensing…

4. © 2001 Phocis Limited Licensing Licensing by its very nature is complex Organisations and their business processes do not remain static Solutions should not place restrictions on the licensing process, which is the embodiment of a business process Organisations need to update & incorporate new licensing requirements when necessary

5. © 2001 Phocis Limited How do customers access your content? Devices & Platforms Package/Protect/Licence Content

6. © 2001 Phocis Limited Independence - encryption There is more than one encryption technology available Encryption independence can provide organisations with the flexibility they require Content can then be secured for different client platforms using different encryption technologies

7. © 2001 Phocis Limited Independence - DRM Currently a wide range of incompatible DRM technologies Organisations change and DRM gets hacked Different types of content need to be secured Users (and publishers) must be assured that they’re not buying (into) the Betamax model!

8. © 2001 Phocis Limited Independence – digital content Should be able to protect any type of content Should be able to enforce IPR using original file formats: is this possible? Yes! Give the user the choice of THEIR player/reader (within the constraints of the publisher’s T’s & C’s)

9. © 2001 Phocis Limited Independence - trust Essential factor in enabling e-commerce Say its you and prove its you PKI Smart cards and biometrics Digital rights technologies should work alongside these types of technologies

10. © 2001 Phocis Limited Watermarking Encryption is not always possible or required Watermarking and similar technologies provide traceability outside of the DRM domain

11. © 2001 Phocis Limited Payment Flexible “payment” mechanisms Credit card Information trade On-line currencies Authentication Organisations don’t need to use the same payment mechanisms all the time

12. © 2001 Phocis Limited E-commerce, ERP, Content Management Systems Most organisations already have these infrastructures in place and don’t want to re- invent them Digital protection technology should Integrate with current infrastructure Enabling rapid publishing of secure content Not be prescriptive outside of its own domain

13. © 2001 Phocis Limited How should it work? 2 Package with appropriate security 3 Trade with chosen ‘currency’ 4 Allow the content to be used 1 Take any content

14. © 2001 Phocis Limited Ease of use Easy to implement and use For both publisher and user Access to information should be easy but remain secure The cost should not be prohibitive Scaleable to run an Amazon or Yahoo! Adaptable to change as DRM, encryption, payment and e-commerce technologies come and go

15. © 2001 Phocis Limited Open standards DRM standards – isn’t that why we’re here? W3C standards – SOAP, XML e-business standards – ebXML, Biztalk UDDI, SDMI JFDI?

16. © 2001 Phocis Limited Questions