1. Lifestyle Leadership Solving the problem of convergence

2. Digital No human sees the difference between: –PCs –Game machines –TV –Cell phones They see them all as “digital” Yet we know that each of these areas are completely different industries

3. Solving the problem of Convergence We want everything to work together Entertainment is part of many aspects of life We need to connect the Living Room with: –School, the office, on the road –Mobile devices –Our friends, families and groups And now the entertainment doesn’t necessary come from JUST Hollywood

4. Have to take risks Nothing comes without risks Investing your time Helping others Contribute to the community Innovate Leadership

5. Entertainment as a tool We use entertainment to educate, to control, to make money and to elect politicians Therefore the digital technologies are becoming more and more part of everything Video, audio and images must be: –Created, edited, mixed up –Managed, organized, stored

6. Forms of expression All humans need to create Blogging has empowered millions Now media blogging (podcasting and vlogging) is expanding blogging Structured Blogging is helping to establish standards

7. Digital Lifestyle Aggregation Bring together all of the aspects of your digital life Share with your friends Manage your children’s exposure Connect families together Rate, comment and link to

8. Meshed Islands Nowadays software is developed by small teams Isolated features, not really products Open standards can act as a bridge to inter-connect these Islands together Into an Archipelago

9. Distributed meshed world Archipelago of functionality equals what the BigCos are doing or will do Leaves room for small players to participate in the eco-system Ideal for Internationalization Truly scalable