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Managing Globally
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Occasional export order Management by domestic sales department
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Increasing volume Export sales department The Export Department Structure
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Major corporate effort to reach foreign markets International division The International Division Structure
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Total corporate commitment Wholly owned foreign subsidiaries, joint ventures, etc.
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Six basic types of global structures: Global product structure - product divisions are responsible for manufacturing and marketing worldwide. Global area structure - geographic divisions are responsible for all manufacturing and marketing in their respective areas. Global functional structure - functional areas (production, marketing, finance, and personnel) are responsible for the worldwide operations of their own functional area. Global customer structure - operations are structured based on distinct worldwide customer groups. Mixed or hybrid structure - may combine the other alternatives. Matrix structure - operations have reporting responsibility to more than one group (typically, product, function, or area).
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Decentralized – autonomy Centralized – concentration/control “Coordinated Decentralization” – overall corporate strategy with local autonomy
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Degree of involvement in international operations Type of products Size and importance of firm’s markets Human resource capability Strategic leader
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Concept: Decentralize, but link “Not-invented-here” Syndrome “Boundarylessness” Intranet
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OUTPUT CONTROLS Balance sheets Sales data Production data Performance reviews BEHAVIOR CONTROLS Company policies Manuals Budgeting
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Factors: 1. Competence 2. Adaptability 3. Personal characteristics 4. Screening
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Compensation is divided into: Base salary - dependent on qualifications and responsibilities cost of living allowances foreign service premiums hardship allowances housing allowances tax-equalization plans Nonsalary-related allowances relocation allowance mobility allowance housing allowance automobile protection travel expenses temporary living expenses education allowance for families medical expenses and services Survey
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Goldmine v. Quagmire Commit: Time Resources Management
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Accident v. Design
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