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Branding Your Company ON-LINE AND OFF. What is your brand?

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Presentation on theme: "Branding Your Company ON-LINE AND OFF. What is your brand?"— Presentation transcript:

1 Branding Your Company ON-LINE AND OFF

2 What is your brand?

3 It’s NOT your logo

4 Your brand is your reputation! You have a brand whether you want one or not

5 If you choose to ignore your brand...

6 ...your competition will define it for you!

7 How do you define your brand?

8 Differentiation as a Strategy! Competitive Analysis

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10 Differentiation as a Strategy! Competitive Analysis Stakeholder Survey Brand Positioning Authenticity

11 Grow your brand in 5 effective ways!

12 ONE: Website Resource Building TWO: Blogging THREE: eMail Marketing FOUR: Social Media FIVE: Public Speaking

13 Web Resource Building ONE

14 Website Resource Forget The Brochure Site Make It A Resource Videos/Podcasts etc. Content, Content, Content

15

16 Blogging TWO

17 Blogging Establish Your Blog Write For Bigger Blogs COMMENTING! Give FREE advice

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19 Blogging Benefits: Build an “Expert Profile” Create Alliances Increase Business FREE Publicity

20 eMail Marketing THREE

21 eMail Marketing Build An Opt-In List eMail Harvestors

22

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24 eMail Marketing Build An Opt-In List eBooks/Newsletters eMail Harvestors

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26 eMail Marketing Build An Opt-In List eBooks/Newsletters eMail Harvestors html & Plain Text eMail

27

28 Social Media FOUR

29 Social Media Twitter, Linkedin, Facebook etc.

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31 Social Media Building Relationships Discuss Projects Pre-Test Ideas, Gain Insight Twitter, Linkedin, Facebook etc.

32 Public Speaking FIVE

33 Public Speaking Build Your Expert Profile Personal Contact Networking Target Customers

34 with a powerful consistent effort! Build Your Brand

35 Questions?

36 Give Me A Call I CAN HELP


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