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Branding Your Company ON-LINE AND OFF
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What is your brand?
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It’s NOT your logo
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Your brand is your reputation! You have a brand whether you want one or not
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If you choose to ignore your brand...
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...your competition will define it for you!
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How do you define your brand?
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Differentiation as a Strategy! Competitive Analysis
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Differentiation as a Strategy! Competitive Analysis Stakeholder Survey Brand Positioning Authenticity
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Grow your brand in 5 effective ways!
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ONE: Website Resource Building TWO: Blogging THREE: eMail Marketing FOUR: Social Media FIVE: Public Speaking
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Web Resource Building ONE
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Website Resource Forget The Brochure Site Make It A Resource Videos/Podcasts etc. Content, Content, Content
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Blogging TWO
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Blogging Establish Your Blog Write For Bigger Blogs COMMENTING! Give FREE advice
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Blogging Benefits: Build an “Expert Profile” Create Alliances Increase Business FREE Publicity
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eMail Marketing THREE
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eMail Marketing Build An Opt-In List eMail Harvestors
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eMail Marketing Build An Opt-In List eBooks/Newsletters eMail Harvestors
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eMail Marketing Build An Opt-In List eBooks/Newsletters eMail Harvestors html & Plain Text eMail
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Social Media FOUR
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Social Media Twitter, Linkedin, Facebook etc.
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Social Media Building Relationships Discuss Projects Pre-Test Ideas, Gain Insight Twitter, Linkedin, Facebook etc.
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Public Speaking FIVE
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Public Speaking Build Your Expert Profile Personal Contact Networking Target Customers
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with a powerful consistent effort! Build Your Brand
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Questions?
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Give Me A Call I CAN HELP
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