1. Tabatha Farney Assistant Professor University of Colorado at Colorado Springs

2.  Click Analytics [klik an-l-it-iks] :  a specific metric that interprets web site use by studying clicks on a web page

3.  1. Visualize your web site’s usage  2. Create easy to interpret reports  3. Test what works/what doesn’t work

4. And so on…

5. Analytics

6. Site Overlay - loads a web page and then overlays it with click data for links* on that page

8. Conclusion Must use hacks to really make it useful.

9. Crazy Egg

10. Site Overlay – tracks all clicks on a web page Confetti View – clicks are represented as dots on a web page Heat Map – clicks are represented by intensity of color

14. Conclusion A worthy investment, but is not a complete web analytics package.

15. PiwikPiwik with ClickHeat

16. Heat Map - clicks are represented by intensity of color

18. Conclusion Not as robust as Crazy Egg, but it offers a more rounded web analytics package.

19. Supplement to web analytics Does NOT replace usability testing

20. Google Analytics http://www.google.com/analytics/ Crazy Egg http://www.crazyegg.com/ Piwik http://piwik.org/ LabsMedia’s ClickHeat http://www.labsmedia.com/clickheat/index.html

21. Arendt, J. & Wagner, C. Beyond description: Converting Web site usage statistics into concrete site improvement ideas. Journal of Web Librarianship, 4(1), 37-54. doi: 10.1080/19322900903547414 Black, E. Web analytics: A picture of the academic library Web site user. Journal of Web Librarianship, 3(1), 3-14. doi: 10.1080/19322900802660292 Clifton, B. (2008). Advanced Web metrics with Google Analytics. Serious skills. Indianapolis, Ind: Wiley Pub. Fang, W. (2007). Using Google Analytics for improving library Web site content and design: A case study. Library Philosophy and Practice, (Special Issue on Libraries and Google) http://www.webpages.uidaho.edu/~mbolin/fang.htm http://www.webpages.uidaho.edu/~mbolin/fang.htm Kaushik, A. (2010). Web analytics 2.0: The art of online accountability and science of customer centricity. Indianapolis, Ind: Wiley.

22. ? Questions/comments? “Um, yes…I have a question.” LOL Cat, http://i16.photobucket.com/albums/b24/going_x_crazy/macros/kat%20macros/cat_question2.jpg