1. BRAILSFORD & DUNLAVEY MSU - Billings Auxiliaries/Athletics Master Plan September 28, 2009 March 9, 2010

2. BRAILSFORD & DUNLAVEY AGENDA Work Plan Survey Analysis Demand Analysis Discussion Site Considerations Next Steps

3. BRAILSFORD & DUNLAVEY Work Plan

4. WORK PLAN Facilities Inventory / Analysis Campus Vision and Goals Survey Work Market Research Financial Modeling Marketing Strategies Solutions / Options Consensus Building Final Master Plan

5. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS

6. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS Assuming 95% Confidence Level, a population of 4,851, and 734 returned surveys +/- 3.6% Margin Of Error

7. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS DEMOGRAPHICS

8. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS - DEMOGRAPHICS

9. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS - DEMOGRAPHICS

10. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS - DEMOGRAPHICS

11. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS - DEMOGRAPHICS

12. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS - DEMOGRAPHICS

13. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS - DEMOGRAPHICS

14. SURVEY ANALYSIS FOOD SERVICE

15. Respondent Location at Meal Times – Main Campus FOOD SERVICE

16. Respondent Location at Meal Times – COT Campus FOOD SERVICE

17. What do you do for Breakfast? FOOD SERVICE

18. What do you do for Lunch? FOOD SERVICE

19. What do you do for Dinner? FOOD SERVICE

20. What do you do for Snacks? FOOD SERVICE

22. 23.6% of Total Respondents; 28.1% of Non-Residents FOOD SERVICE

23. 13.6% of Total Respondents; 15.8% of Non-Residents FOOD SERVICE

29. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS ATHLETICS

30. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – ATHLETICS

31. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – ATHLETICS

32. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – ATHLETICS

33. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – ATHLETICS

34. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – ATHLETICS

35. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – ATHLETICS

36. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – ATHLETICS

37. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS STUDENT UNION

38. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – STUDENT UNION

39. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – STUDENT UNION

40. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – STUDENT UNION

41. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – STUDENT UNION

42. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – STUDENT UNION

43. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – STUDENT UNION

44. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – STUDENT UNION

45. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS RECREATION

46. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – CAMPUS RECREATION

47. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – CAMPUS RECREATION

48. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – CAMPUS RECREATION

49. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – CAMPUS RECREATION

50. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – CAMPUS RECREATION

51. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – CAMPUS RECREATION

52. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS HOUSING

53. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HOUSING

54. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HOUSING

55. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HOUSING

56. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HOUSING

57. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HOUSING

58. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HOUSING

59. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HOUSING

60. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HOUSING

61. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HOUSING

62. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HOUSING

63. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HOUSING

64. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HOUSING

65. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS HEALTH SERVICES

66. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HEALTH SERVICES

67. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HEALTH SERVICES

68. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HEALTH SERVICES

69. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HEALTH SERVICES

70. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HEALTH SERVICES

71. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS CHILD CARE

72. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – CHILD CARE

73. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – CHILD CARE

74. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – CHILD CARE

75. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – CHILD CARE

76. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – CHILD CARE

77. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – CHILD CARE

78. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – CHILD CARE

79. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – CHILD CARE

80. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – CHILD CARE

81. BRAILSFORD & DUNLAVEY DEMAND BASED PROGRAMMING Student Union Recreation Housing

82. BRAILSFORD & DUNLAVEY DEMAND BASED PROGRAMMING Demand for “Drop-In” On-Campus Activities Depth & Breadth Activity Prioritization Space Reconciliation Utilization Schedules

83. BRAILSFORD & DUNLAVEY DEMAND BASED PROGRAMMING

84. BRAILSFORD & DUNLAVEY UNION DEMAND Main CampusCOT Campus

85. BRAILSFORD & DUNLAVEY UNION DEMAND Main CampusCOT Campus First Second Third Fourth First Second Third Fourth

86. BRAILSFORD & DUNLAVEY UNION DEMAND – MAIN CAMPUS

87. BRAILSFORD & DUNLAVEY UNION DEMAND – MAIN CAMPUS

88. BRAILSFORD & DUNLAVEY UNION DEMAND – COT CAMPUS

89. BRAILSFORD & DUNLAVEY UNION DEMAND – MAIN CAMPUS

90. BRAILSFORD & DUNLAVEY UNION DEMAND – COT CAMPUS

91. BRAILSFORD & DUNLAVEY DEMAND BASED PROGRAMMING

92. BRAILSFORD & DUNLAVEY REC DEMAND Main CampusCOT Campus

93. BRAILSFORD & DUNLAVEY REC DEMAND Main CampusCOT Campus First Second Third Fourth First Second Third Fourth

94. BRAILSFORD & DUNLAVEY REC DEMAND – MAIN CAMPUS

95. BRAILSFORD & DUNLAVEY REC DEMAND – MAIN CAMPUS

96. BRAILSFORD & DUNLAVEY REC DEMAND – COT CAMPUS

97. BRAILSFORD & DUNLAVEY REC DEMAND – MAIN CAMPUS

98. BRAILSFORD & DUNLAVEY REC DEMAND – COT CAMPUS

99. BRAILSFORD & DUNLAVEY DEMAND BASED PROGRAMMING

100. BRAILSFORD & DUNLAVEY HOUSING DEMAND Projections of bed demand based on preferences from student survey Demand projections reflect: Affordability criteria (off-campus students at least paying $200 in rent) Weighting for University demographics Enrollment held stable Demand broken down by unit type and appropriate housing by class level

101. BRAILSFORD & DUNLAVEY HOUSING DEMAND

102. BRAILSFORD & DUNLAVEY HOUSING DEMAND – MAIN CAMPUS

103. BRAILSFORD & DUNLAVEY HOUSING DEMAND – MAIN CAMPUS

104. BRAILSFORD & DUNLAVEY HOUSING DEMAND – MAIN CAMPUS

105. BRAILSFORD & DUNLAVEY HOUSING DEMAND – COT CAMPUS

106. BRAILSFORD & DUNLAVEY HOUSING DEMAND – COT CAMPUS

107. BRAILSFORD & DUNLAVEY DISCUSSION

108. BRAILSFORD & DUNLAVEY DISCUSSION Priorities of Spaces and Units Shared Usage Convenience vs. Destination Decentralization ?

109. SITE CONSIDERATIONS

110. BRAILSFORD & DUNLAVEY NEXT STEPS

111. BRAILSFORD & DUNLAVEY NEXT STEPS Complete Benchmarking Study Develop Athletics Program / Space Demand Overlay Further Evaluate Health Service and Child Care Data Evaluate Food Service Financials for Opportunities Develop Athletic & Auxiliary Financials Investigate Site Options for New Construction, Expansion, Renovation, etc

112. BRAILSFORD & DUNLAVEY MSU - Billings Auxiliaries/Athletics Master Plan September 28, 2009 March 9, 2010

113. BRAILSFORD & DUNLAVEY EXTRA SLIDES

114. BRAILSFORD & DUNLAVEY Strategic Asset Value Analysis

115. BRAILSFORD & DUNLAVEY STRATEGIC ASSET VALUE ANALYSIS Priority Order of Space Needs / Project Concept Auxiliary spaces for all students – means different spaces / needs for various types of students on campus Spaces should provide flexibility for use Continued development of shared facilities With the exception of Rec and Athletics perhaps Focus on easy fixes first then develop long term investments

116. BRAILSFORD & DUNLAVEY STRATEGIC ASSET VALUE ANALYSIS Architectural & Construction Quality Invest in spaces to create a “wow” factor Don’t need to be extravagant with the design

117. BRAILSFORD & DUNLAVEY STRATEGIC ASSET VALUE ANALYSIS Target Market / Campus Locations Decentralized approach Services to all students Specific focus: International Non-Traditional & Family Native American First Generation

118. BRAILSFORD & DUNLAVEY STRATEGIC ASSET VALUE ANALYSIS Operating Paradigm / Financial Performance Transition from risk averse to more risk tolerable Generate more revenue from auxiliaries Initial investment may be needed to spur growth Find donor support where possible

119. BRAILSFORD & DUNLAVEY FOCUS GROUP SUMMARY

120. BRAILSFORD & DUNLAVEY Initial focus groups were held from Dec. 1 st - 3 rd Secondary focus groups were needed due to the lack of qualitative data regarding non-traditional and COT students. During B&D’s first visit there were a total of 51 participants from various groups on campus. Student Leadership, RHA, Recreation, and Athletics. A total of 7 group sessions were organized Overall, all of the participants showed a deep invested interest in the Auxiliaries and Athletics Master Plan. They presented well-reasoned concerns and recommendations for future improvements to the University, some of which may be implemented in the short-term, while others will need sufficient time to plan, organize, and carry out. FOCUS GROUP SUMMARY 80+ Students Yesterday & Today

121. BRAILSFORD & DUNLAVEY The general perception given of the University by participants was very positive: Students felt the cost of attendance was low compared to other schools Participants demonstrated an attraction to the ‘small community’ atmosphere Faculty & staff enjoyed working with colleagues and were often alumni of MSUB Participants felt there was a unique culture to the campus than on other universities: Clear distinctions were established between non-traditional and traditional students Student participants felt there was a clear divide among the two groups and would like to see more interaction between each of them COT students did not feel connected directly with the main campus FOCUS GROUP SUMMARY – GENERAL

122. BRAILSFORD & DUNLAVEY In general, participants agreed that certain improvements needed to be addressed: Update / renovate housing Offer more variety in dining at the COT and cheaper options on main campus Link all 3 MSUB campuses better (participants suggested a shuttle system) Create a more central location for the SUB and improve its usage by non- traditional students Update items of the Bookstore, lower prices and create a more welcoming environment Lastly, the general consensus of participants was that the auxiliaries facilities function adequately, but need basic changes to enhance the experience for students, faculty, and staff. FOCUS GROUP SUMMARY – AUXILIARIES

123. BRAILSFORD & DUNLAVEY Participants stressed basic improvements of facilities in order to better accommodate both parties: Recreation staff felt the necessity to provide a more comfortable space for students in order to reduce any discomfort from sharing the facilities with student-athletes Participants from the Athletic department showed more interest in adding new indoor and outdoor facilities to accommodate all teams because of scheduling conflicts Basic renovations to the weight room and pool were recommended The creation of a dome-like track-and-field structure for practice space and intramural games during the winter months was another recommendation Overall, some improvements were felt necessary in order to tailor to non-athletes, while still enhancing crucial spaces that allow student-athletes to perform at a competitive level. FOCUS GROUP SUMMARY – ATHLETICS/REC

124. BRAILSFORD & DUNLAVEY Survey Analysis

125. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS - DEMOGRAPHICS

126. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS - DEMOGRAPHICS

127. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS - DEMOGRAPHICS

128. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS - DEMOGRAPHICS

129. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – CAMPUS RECREATION

130. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – CAMPUS RECREATION

131. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HOUSING

132. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HOUSING

133. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HOUSING

134. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HOUSING

135. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HEALTH SERVICES

136. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HEALTH SERVICES

137. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HEALTH SERVICES

138. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – CHILD CARE

139. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – ATHLETICS

140. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – ATHLETICS

141. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – STUDENT UNION

142. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – STUDENT UNION

143. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – CAMPUS RECREATION

144. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HEALTH SERVICES

145. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS – HEALTH SERVICES

146. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS - DEMOGRAPHICS

147. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS - DEMOGRAPHICS

148. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS - DEMOGRAPHICS

149. BRAILSFORD & DUNLAVEY SURVEY ANALYSIS - DEMOGRAPHICS

150. BRAILSFORD & DUNLAVEY BENCHMARKING

151. BRAILSFORD & DUNLAVEY BENCHMARKING

152. BRAILSFORD & DUNLAVEY FOOD SERVICE

153. BRAILSFORD & DUNLAVEY FOOD SERVICE

154. BRAILSFORD & DUNLAVEY HOUSING DEMAND – MAIN CAMPUS

155. BRAILSFORD & DUNLAVEY HOUSING DEMAND – MAIN CAMPUS

156. BRAILSFORD & DUNLAVEY DEMAND BASED PROGRAMMING