1. Linkfluence: How to Buy Links with Maximum Juice & Minimum Risk How to Buy Links without “Buying Links”

2. Event Sponsorships

3. Example

4. Process Locate events (geographic/industry relevant) Get in touch; offer to sponsor them Often, $1-500 = permanent link from a good page Added benefits – networking, goodwill & branding

5. Charitable Donations

6. Example

7. Process Find Nonprofits/Charities Online Locate their sponsorship page/links Check that links pass juice; then get in touch Don't use standard donation forms – make sure to personally check about being listed on the page Added benefits – goodwill, branding, helping people

8. Website Purchases

9. Example

10. Process Find Relevant Websites to Buy Negotiate Ownership Create Relevant Links that Help with Your Needs Sitewides – good for raw link juice (PR/mR) Targeted – good for individual rankings

11. Content Buying

12. Example www.onlywentworth.org to www.buddytv.com/wentworth-miller.aspx

13. Process Identify Valuable, Well-Linked-to Content Negotiate Purchase 301 to Your Site and Host (preferrably subdirectory)

14. Viral/Linkerati Traffic Buying

15. Example

16. Process Identify/Create Viral-Worthy Content on Your Site Find Relevant Viral Traffic Sources StumbleUpon Techmeme/Memeorandum/WeSmirch Techcrunch (other niche blogs) Buy Traffic/Ads Measure/Improve “link acquisition” Conversion Rate

17. Blogger Product Reviews

18. Example

19. Process Meet Bloggers in Person, through Contacts Send Bloggers Free Stuff Follow Up with Email Don't Ask for a Link; Ask for a Review The Smaller the Blogger and the Bigger your Brand, the more likely you'll get the review

20. Content Partnerships

21. Example

22. Process Identify Sources that Could Use Your Feed/Content Get in Touch and Offer to Power for Free If You Really Want it, Offer to Pay for the Branding Make Sure to Get Live Links

23. Blog Incubation

24. Example

25. Process Put Out Ads for Bloggers Have Them Use Existing Sites or Give them a Marketing Plan to Grow their New Blogs Explain the Messaging/Marketing You Want Turn 'em Lose

26. www.seomoz.org/dp/pubcon2008 (SEOmoz's Pubcon Slides) www.seomoz.org/blog/the-art-of-buying-links-under-the-radar Helpful Resources: Get in touch: rand@seomoz.org