1. Kaitlyn Richardson Lee Brown

2.  1867 – Birth of Sakichi Toyoda  1937 – Toyota Motor Co. is established  1957 – First prototypes of “Crown” model exported to the USA Toyota Motor Sales  1982 – Toyota Motor Co., Ltd. And Toyota Motor Sales Co., Ltd. are merged into Toyota Motor Corporation.  1989 – Lexus brand is launched in the USA  1997 – Prius is launched as first mass-prod. Hybrid car  2008 – Worldwide Prius sales top 1-million mark  2009 – Toyota releases largest recall in company history

3.  Over 8.5 Million Vehicles Recalled8.5 Million  Unintended acceleration caused by:  Sticking accelerator pedal  Floor mat sliding forward  Malfunctioning electronic throttle tech (not confirmed)  34 people dead – allegedly due to recall issues

4.  2005-2010 Avalon  2009-2010 RAV4  2007-2010 Camry  2008-2010 Sequoia  2009-2010 Corolla  2005-2010 Tacoma  2008-2010 Highlander  2007-2010 Tundra  2009-2010 Matrix  2009-2010 Venza  2004-2009 Prius

5.  Alternately pressed gas and break 250 times in rapid succession  Diagnostic test determined accelerator was not stuck  Severe wear and damage to front brakes, no damage to rears or emergency brake  61 year old, heavily in debt, owner of a swingers’ club

6.  Marketing effort to stress Toyota product quality  Seeks 100% owner response to recall

7.  Major incentives on purchase of new Toyota vehicles  Worst sales month in January, 2010 in more than a decade.  Market share down to 11.3%  Insists occurrence is rare and problem has been fixed

8. 1. Brake Hard 2. Put in Neutral 3. Turn Off Engine

9.  www.washingtonpost.com www.washingtonpost.com  www.toyota.com www.toyota.com  www.youtube.com www.youtube.com  www.wsj.com www.wsj.com