1. Inbound Marketing for Startups in 2011: Earning great traffic w/o spending a fortune dime Rand Fishkin, CEO & Co-founder, SEOmoz February 2011

2. Our only marketing expense? Flights + hotels for conferences/events More at http://www.seomoz.org/blog/the-history-of-seomozhttp://www.seomoz.org/blog/the-history-of-seomoz

3. How’d You Do That?

4. http://www.seomoz.org/blog/the-rich-get-richer-true-in-seo-social-all-organic-marketing Blogs + Blogging Comment Marketing News/Media/PR SEO Social Networks Word of Mouth Q+A Sites Forums Online Video Podcasting Webinars Research/White Papers Infographics Social Bookmarking INBOUND MARKETING! (AKA “free” traffic sources) Direct/Referring Links Type-In Traffic Email

5. It all starts with Content Marketing

6. A Blog We Update Every Day

7. “Viral” Targeted Content http://www.seomoz.org/article/search-ranking-factors

8. “Viral” Targeted Content http://guides.seomoz.org/beginners-guide-to-search-engine-optimization

9. “Viral” Targeted Content http://www.seomoz.org/seo-industry-survey

10. Graphics + Illustrations

11. A Weekly Video Series http://www.seomoz.org/blog/category/33

12. Build it and they’ll come? Nope. Build it, then market it.

13. Comments + Conversations

14. Social Networks Data and charts of our Facebook and Twitter account performance via http://export.lyhttp://export.ly

15. Social News / Bookmarking http://news.ycombinator.comhttp://news.ycombinator.com, http://delicious.com, http://stumbleupon.com and http://reddit.com have historically performed best for us, but you should test resultshttp://delicious.comhttp://stumbleupon.com http://reddit.com

16. Q+A Sites / Forums

17. Conferences + Events

18. SEO

19. Email Marketing We use/love http://www.mailchimp.com (who now has a cool free option for early stage folks)http://www.mailchimp.com

20. Let’s get specific with some Advanced Tactics

21. Involve a Sharing-Incented Community The brilliant strategy by http://www.urbanspoon.com made them one of the biggest players in the local restaurant business and got them acquired by IAChttp://www.urbanspoon.com

22. Design Like an “Award Winner” Check out http://google.com/search?q=css+gallery for tons of great galleries and inspirationhttp://google.com/search?q=css+gallery

23. “Skip” the Competitive SERPs

24. Leverage the QDF Algorithm Watch the actual commercial at: http://www.hulu.com/adzone2011#50120562http://www.hulu.com/adzone2011#50120562

25. Investigate the Competition’s Top Content Sort of a shameless plug, but http://www.opensiteexplorer.org is the best way to do this http://www.opensiteexplorer.org

26. Examples of more startups that Rock Inbound Marketing

27. OKCupid http://blog.okcupid.com/index.php/your-looks-and-online-dating/

28. EngineYard Engineyard does awesome stuff on their blog, job board + site in general – http://www.engineyard.com http://www.engineyard.com

29. Mint.com http://blog.okcupid.com/index.php/your-looks-and-online-dating/

30. Adioso Adioso’s microsite for Valentine’s Day is here – http://howmuchdoyouheartme.comhttp://howmuchdoyouheartme.com

31. Visual Website Optimizer http://visualwebsiteoptimizer.com/split-testing-blog/

32. The Inbound Marketing process In 4 Simple Steps

33. Step #1: Discover Step #2:Test Step #3: Measure Step #4: Repeat Find inbound marketing paths that look promising and make a list. Invest a few days/hours building authentic value in that niche/sector. Use your web analytics to track primary + second-order impact Throw out low ROI projects; repeat high ROI ones.

34. Q+A Rand Fishkin, CEO & Co-Founder, SEOmoz Twitter: @randfish Blog: www.seomoz.org/blog Email: rand@seomoz.org