1. ESSENTIAL BUSINESS INFORMATION FOR ENGINEERING LIBRARIANS Megan Sapp Nelson, Asst. Professor of Library Sciences, Purdue University, West Lafayette, IN

2. Business Research Consists of… Company ResearchMarket ResearchIndustry ResearchCountry ResearchDemographics ResearchEconomicsAccounting & Tax Research

3. Engineering Librarians Most Frequently Need to Know: Company ResearchMarket ResearchIndustry ResearchCountry ResearchDemographics ResearchEconomicsAccounting & Tax Research

4. Company Research  Includes:  Financial data  Profiles  SWOT (Strengths, Weakness, Opportunities, Threats) Analysis  Competitors

5. SWOT Analysis StrengthsWeaknessesOpportunitiesThreats

6. Company Research Sources  Resources:  Thomas Register – http://www.thomasnet.com http://www.thomasnet.com  EDGAR – http://www.sec.gov/edgar.shtmlhttp://www.sec.gov/edgar.shtml  Company Websites

7. Market Research  Market Research Reports  Market Share/Size Market Research Sources  US Commercial Service Market Research Library http://www.buyusainfo.net/adsearch.cfm?search_type=int &loadnav=no (Free registration with Export.gov) http://www.buyusainfo.net/adsearch.cfm?search_type=int &loadnav=no

8. Industry Research  Classification Schemes  Surveys/Overviews  Statistics

9. Industry Research Sources  Yahoo Finance Industry Profiles http://biz.yahoo.com/ic/ http://biz.yahoo.com/ic/  Current Industrial Reports (U.S. Census Bureau) http://www.census.gov/cir/www/ind ex.html http://www.census.gov/cir/www/ind ex.html  US Economic Census - http://www.census.gov/econ/census /snapshots/index.html http://www.census.gov/econ/census /snapshots/index.html

10. Country Research  Statistics  Profiles  Economic Conditions Country Research Sources  World Development Indicators http://ddp- ext.worldbank.org/ext/DDPQQ/member.do?method=getMe mbers&userid=1&queryId=6http://ddp- ext.worldbank.org/ext/DDPQQ/member.do?method=getMe mbers&userid=1&queryId=6  UN Data http://data.un.org/ http://data.un.org/

11. Demographics Research  Statistics Demographics Sources  US Census Bureau American FactFinder  http://factfinder.census.gov/home/saff/main.html?_la ng=en http://factfinder.census.gov/home/saff/main.html?_la ng=en  Statistics by Country – UN http://unstats.un.org/unsd/methods/inter- natlinks/refs3.htm http://unstats.un.org/unsd/methods/inter- natlinks/refs3.htm  Demographic and Social Statistics – UN http://unstats.un.org/unsd/demographic/default.htm http://unstats.un.org/unsd/demographic/default.htm

12. Your most important resource  Get to know your colleagues specializing in business information.

13. Resources  Kirkwood, Hal. Business Research Concept Map. http://www.lib.purdue.edu/mel/bizmap/ BusinessResearch.html http://www.lib.purdue.edu/mel/bizmap/ BusinessResearch.html