1. Leo Van Audenhove, Simon Delaere, Pieter Ballon, Michael Van Bossuyt Session Emerging Business Models for e-Content Delivery Changing Content Industry Structures: The Case of Digital Newspapers on ePaper Mobile Devices Introducing the e-newspaper – Audience Preferences and Demands Cultural Content Management at a new level Centralized Content Portals: iTunes and the Publishing Industry Matthijs Leendertse, Leo Pennings Carina Ihlström Eriksson, Maria Akesson Markus Schranz

2. Culturall Content Management at a new level publishing theater and opera details by means of open technologies from the Web 2.0 Markus Schranz Vienna University of Technology, Austria in cooperation with Culturall GesmbH

3. Creating Internet Services for a specific auditorium involves technical, organizational and sociological challenges to experts, processes and used technologies a demonstration... Authoring, distribution and publishing of cultural contents require specific management that may be supported by modern technologies

6. we built a framework for cultural content and asset management, including modern principles of Rich User Experience, end user integration and open interfaces to exchange domain- specific contents Project Goal: Publishing Cultural Contents Basic Assets (texts, images) Functional Assets (seat reservation) Personalized Assets (customer data) Transactional Assets (ordering and payment) in addressing our goals to support the management tasks to publish those contents and build successful open services, we identified typical assets to be handled:

7. Content Management Issues Workflow Management Issues Availability and Connectivity Issues Tools, Methodologies and Processes for Electronic Publishing in the Cultural Market The framework focuses on modern technical solutions for with emphasis and evaluations of technologies from the Web 2.0

8. Web 2.0 Methodologies and Technologies for Cultural Content Publishing! - User-ortiented, user-contributed interfaces for theater and opera content management - Programme and asset availability through RSS feeds for content publishing and distribution - Ticket and reservation services Researched and utilized features include all featured by modern middleware tools and techniques

9. End User Integration Identfying application areas that optimize the knowledge and contributions of the end users (i.e. programme recommender services, ticketing,...) RUE Web Content Management shall appear as convenient and usable as locally installed software What's Behind? Web 2.0 technologies for cultural content presentation Modern Software Management No sporadic version upgrades but permanent optimization of Web 2.0 codes and services

10. Framework supports self-dependent users Involves experiences and knowledge of many end users (long tail) Utilizes standard software development tools (bugzilla) Extends services with Web 2.0 features to employ abovementioned concepts As a demonstration subpart of the framework we provide a glance on the cultural services management tools How is it done? Agile Programming and XP Concepts used

11. CMS for theater and opera event descriptions CMS for programme details Facettes of seating, pricing, ordering, paying Service integration by technical platforms Where can it be utilized? Multiple application areas identified Demonstration on task management within cultural content creation and distribution Open Source task management tools enhanced with technologies from the Web 2.0 -> AJAX for workflow and task management

14. Beyond technical innovations, electronic publishing is encouraged to use organizational and sociological aspects and strengths from Web 2.0 framework development is still ongoing further use investigated in current and future work other application domains to follow in the current research project culturall Whilst researching and developing the framework we identified shift to a new class of internet application innovation in both technical and practical use of SW New tools for emerging application areas Benefits from utilizing Web 2.0

15. Markus Schranz Vienna University of Technology Distributed Systems Group, Institute of Information Systems schranz@infosys.tuwien.ac.at Culturall Project schranz@culturall.com www.culturall.com Thank You! Research contact...