1. E-BANKING Damian Sztuk, Jakub Mazur, Boris Moroseac

2. E-BANKING – CONCEPT AND FUNDAMENTALS Computer networks Business model of conducting banking activity on 5 pillars: 1. remote B2C communication (branchless) 2. full integration in banking structure 3. paperless services 4. cashless payments 5. customer-based interactions

3. THE LESS YOU CAN SEE THE BANK, THE MORE IMPORTANT IT IS … Computer networks

4. FROM ANALOGUE TO NETWORKED DIGITAL Computer networks

5. EROSION OF BANK INFORMATION ASYMMETRY Computer networks

6. RAISING POWER OF WEB COMMUNITIES Computer networks

7. DIRECT SOURCES OF BANK INNOVATIONS Damian Sztuk

8. DESKTOP INTERNET BANKING IS OVER … Computer networks

9. MOBILE INTERNET BANKING IS FUTURE … Computer networks

10. MOBILE INTERNET BANKING – FIRST PHASE OF J. SCHUMPET INNOVATION CYCLE Computer networks

11. New paradigm of banking services

12. Computer networks Creative destruction- J.Schrumpeter

13. Computer networks J.Schrumpeter- innovation dimensions New functionality- existing systems but new solutions New distribution channels- pure technology progress New market- creating and meeting needs New business activity- integrating areas of activity New market structure- changing role of leading companies

14. Computer networks J.Schrumpeter- creative destruction

15. Computer networks New functionality

16. Computer networks New distribution chanels

17. Computer networks New market

18. Computer networks Core-capabilities of e-banking Integrating physical and virtual channels New IT-infrastructure Enchasing transaction content Conveying value propositions Delivering differentiated services Managing customer relationships Positioning in attractive site

19. Computer networks Triggers for e-banking adoption in EU

20. Computer networks Distribution channels

21. Computer networks 4 clusters of on-line banking adoption

22. Computer networks Growth dynamic

23. Computer networks Infrastructure triggers

24. Computer networks Professional activity

25. Computer networks Web 2.0

26. Computer networks Behavioral factors

27. Computer networks Passive interaction

28. Computer networks Prosumer – on-line consumer professional consumer

29. Computer networks “Progressive Consumer”

30. Computer networks Prosumer 1.Researching a product value, performance and price through: a)Social networks (twitter, facebook) b)Consumer product reviews (Amazon.com) c)Prices comparison shopping engines 2.Prosumer researches all aspects of a products performance, price and social acceptance in relative comparison to similar products within the same category. 3.Prosumer is searching for the highest quality product that best meets their personal needs for the maximum amount of money they are willing to spend.

31. Computer networks Preferences when conducting research on banking products and services

32. Computer networks Most influential sources in selecting banking services

33. Computer networks Gen Y consumer tendencies Independently dependent- favor social networking forums to conduct research on bank offers Practically motivated- prefer price over brand and are the least likely to stick with a single brand even if they like it Tech-Savvy- „DotNet” generation Socially Mindful- atractive use social networking sites to increase awareness of corporate practices Financial Freshmen- voice the highest level of discomfort, relative to other age groups, about complex bank products and services

34. Computer networks Internet banking I Stage: source of information II Stage: distribution channel III Stage: I-banking WEB 1.0 IV stage: I-banking WEB 2.0

35. Computer networks The end