1. M ULES WITH H EARTS Integrative Business Experience Spring 2010

2. M ISSION S TATEMENT Mules with Hearts is dedicated to connecting hearts by assisting homeless children and donating our time to the community. This mission will be achieved through profits by creating and selling durable and unique playing cards and working to improve the local environment, while maintaining the standards of the University of Central Missouri and the Integrative Business Experience program.

3. P RODUCT Waterproof Playing Cards

4. P RODUCT I NFORMATION Never been sold by an IBE Company Before Most people use playing cards on a regular basis Plastic is more durable A more unique design As easy to use as regular cards Bookstore only sells regular playing cards Plain University Name Logo in gold

5. S UPPLIER I NFORMATION Company Name: St. Albans Promotions Contact Name: Dan Flanagan Licensed with the university Located near St. Louis Products Made in China Shipped from Southern California 7 Day Production Time

6. 1 st Survey: 100+ Students Responded 2 nd Survey: 74 Faculty, Students, and Alumni Responded Average price willing to pay for plastic playing cards: $8 P RODUCT R ESEARCH Max Price: $15 Min Price: $1

7. M ARKETING S TRATEGY Word of Mouth Facebook twitter CCN Flyers Mules with Hearts Company Website

8. C HANNELS OF D ISTRIBUTION Personal Sales Table/Group Sales Table set up at Wal-mart 4 Dates in March & April Parkers Bi-lo 2 Dates in March & April Individual Sales Internet Sales

9. T ARGET M ARKETS Target Market: Students Secondary Market: Staff/Alumni

10. I NVENTORY C ONTROLS Stored at Crystal Hake’s House Company Member 2 Bedroom House Only Occupant 1 Key Lock on the Spare Bedroom Renter’s Insurance $29,400 Policy All Items Covered Close to Campus Clark St.

11. I NVENTORY T RACKING

13. I NTERNET S ALES Buyer information forwarded to Inventory Manager for delivery Payment information forwarded to Finance Manager Non-Local and International Sales Customer Pays Shipping Shipped flat rate via USPS $4.95

14. P RODUCT F INANCIALS Wholesale Price: 500 Units @ 4.10= $2050 Color Startup Costs: $135.00 Shipping and Handling: 4-5 Days $160.47 Other Startup Costs: Operating- $100.00 Advertising- $100.00

15. P RODUCT F INANCIALS Total Startup costs: $2546.00 Presales 73 Units X $10/unit = $730.00 Donations- $180.00 Loan amount-$1636.00 Projected Revenue 500 units *$10= $5000.00 Breakeven Point: 262 Units 8 units/Member Debt/Service Ratio- 2.35

16. C HARITY Connected Hearts of Warrensburg Seeks to help homeless children and families within Warrensburg School district Selective screening process for families through social workers and counselors Families are required to give back to the community

17. S USTAINABLE S ERVICE Knob Noster State Park Company would like to help preserve environment Knob Noster State Park provides a wonderful environment and free entertainment Activities include trail clearing, removing flagging, painting etc.

18. S ERVICE H OUR R EQUIREMENTS AND G OALS Requirement of 20 hours per person Company Service Hour Goal: 705 hours Goal will be obtained through: 2 dates at Knob Noster State Park various events within Warrensburg school district other organizations assisting homeless families

19. R ECAP Loan Amount: $1636.00 Estimated Inventory Arrival: March 16 th First Order: 500 units Comments/Questions?