1. ORGANIC SEARCH

2. CRAWL INDEX RANK

3. CRAWLING Known Web pages Index Servers Crawler Machines Crawler Machines Googlebot Doc Servers

4. DEVELOPING THE LIST OF KNOWN WEB PAGES Known Web pages Prior Crawls /addurl

5. PEREMECH

6. CRAWLING FOR PEREMECH usm.maine.edu/index.html/academic/index.html/sb/index.html/sb/facultystaff.html/sb/zsuleiman.html/~suleiman/index.html /~suleiman/peremech/index. html other linked pages

7. CRAWLERS IDENTIFY THEMSELVES

8. ROBOTS.TXT – EXCLUDES SITES FROM CRAWLING whitehouse.gov/robots.txt

9. CRAWLERS SHOULD NOT HOG RESOURCES

10. CRAWLING PROBLEM: THE WEB IS VAST

11. CRAWLING PROBLEM: THE HIDDEN WEB

12. INDEXING

13. RANKING Closely guarded, proprietary algorithm

14. RANKING Organic Search Results Keyword Phrase

15. RANKING – THINGS THAT MATTER Can you find the word Lobster?

16. WHY IS RED LOBSTER RANKED HIGHER? Can you find the word Lobster?

17. HOW CAN I IMPROVE MY RANK?

18. BASIC SEO CONCEPTS –TEXT KEYWORD PROXIMITY We sell live Maine lobster Home of Maine’s best lobster All of our lobsters come from Maine

19. BASIC SEO CONCEPTS –TEXT KEYWORD DENSITY What percentage of the words on this page are lobster.

20. BASIC SEO CONCEPTS –TEXT KEYWORD FREQUENCY The keyword lobster is visible 32 times and occurs 182 times on the page

21. BASIC SEO CONCEPTS –TEXT KEYWORD PROMINENCE Lobster

22. BASIC SEO CONCEPTS – LINKING LINK EXCHANGE AND PAID PLACEMENT

23. BASIC SEO CONCEPTS – LINKING An article written at thefreelibrary.com

24. BASIC SEO CONCEPTS – LINKING PAID PLACEMENT

25. BASIC SEO CONCEPTS – LINKING LINK EXCHANGE - RELEVANT

26. BASIC SEO CONCEPTS – LINKING LINK EXCHANGE – NON RELEVANT

27. BASIC SEO CONCEPTS – LINKING LINK SPAM

28. BASIC SEO CONCEPTS – LINKING COMMENT/ FORUM SPAM

29. BASIC SEO CONCEPTS – LINKING COMMENT/ FORUM SPAM

30. LINK EXCHANGE IS CONTROVERSIAL

31. USER RELEVANCE LOCATION USER ID 130.111.115.24

32. USER EXPERTISE VARIES

33. PHOTO ATTRIBUTIONS Slide 10: 'OINK! OINK!’ www.flickr.com/photos/49968232@N00/51679641 Slide 11: ‘The Vast Web’ wikicommons.comwww.flickr.com/photos/49968232@N00/51679641 Slide 13: 'Royal Guards’ www.flickr.com/photos/23697065@N05/2356109302www.flickr.com/photos/23697065@N05/2356109302 Slide 17: 'Yoda (IMG_3308)‘ www.flickr.com/photos/73531322@N00/194828922www.flickr.com/photos/73531322@N00/194828922 Slide 30: ‘Vera Cruz’ BAM/Photofest