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Powerblocks Business Model Outsourced: mfg, fulfillment, support Distributors: Int. Designer Retailers Design Marketing Cust. Experience Better lighting.

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Presentation on theme: "Powerblocks Business Model Outsourced: mfg, fulfillment, support Distributors: Int. Designer Retailers Design Marketing Cust. Experience Better lighting."— Presentation transcript:

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2 Powerblocks Business Model Outsourced: mfg, fulfillment, support Distributors: Int. Designer Retailers Design Marketing Cust. Experience Better lighting thru flexibility: -More/less light -Directed light Design IP Brand -Online ads -Prod. reviews Young professionals (20-40 yrs) -Online – direct and mass market Asset SaleValue-driven 2/8/11

3 Channel options... Customers Direct online (www.powerblocks.com) Mass market retail (Walmart, Target, IKEA, etc.) Lighting showrooms (SF Lights, Berkeley Lighting, etc.) Online lighting distributors (lightinguniverse.com, bellacor.com) Mass market online (Amazon.com, eBay.com, etc.) n = 8 channel interviews -15% -25% -60%

4 Create customer differences Customers Direct online (www.powerblocks.com) Mass market retail (Walmart, Target, IKEA, etc.) Lighting showrooms (SF Lights, Berkeley Lighting, etc.) Online lighting distributors (lightinguniverse.com, bellacor.com) Mass market online (Amazon.com, eBay.com, etc.) High-end Customers -15% -25% -60% n = 8 channel interviews

5 Who is the customer? n = 8 new interviews Can afford $$$, but don’t want to spend on lights Go to Target, Wal-Mart, IKEA, Amazon.com for lights Like shopping online, will browse, read reviews, buy online Distribute through online channel – direct and Amazon

6 The future: residential lighting leader Flexible lighting Automated lighting Smart home lighting leader Now2 years5 years

7 Next steps Talk to more customers – zero in on price they’d pay for our value prop Lock down on initial design, so can start more thorough costing – can we make it cheap enough?

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