1. Doug Garland
Tyler Koczy
Bill Swancutt

2. Company Overview 1957 Phil Knight and Bill Bowerman meet
1971 swoosh is designed by Carolyn Davidson
1980 Nike goes public
1981 Nike international is formed
1985 Air Jordan basketball shoes introduced
1990 first Nike Town opens in Portland OR.
Global expansions

3. Strengths Athletic apparel for every sport Recognized global brand
Multiple revenue streams
Nike Town
Nike.com
Nike outlet
Nike employee store
Various retail shops
Tyler

4. Nike Town

6. Nike Employee Store

7. Nike Specialty Store

8. Nike Outlet Store

9. Store Layout
The Nike Town layout is good at encompassing the marketing mix. This is achieved by huge photo murals of athletes with the Nike “Just Do It” slogan as part of the brand marketing strategy, easy and fun to shop, because of the unique design, series of pavilions dedicated to specific sports, easily flowing to other areas of the store so customers don’t feel trapped in a maze. The designers of the Chicago Michigan Nike Town Avenue store even managed to increased retail space by adding a fixture and incorporating the street into the marketing space by adding windows to showcase displays.

10. Weaknesses Susceptible to generic knock-offs
Open to world criticism about manufacturing processes (negative image, sweatshops)
Doug

11. Opportunities Nike ID Website Beijing Olympics
Branching into non main stream sports (Skate boarding, snow boarding, skiing) X-games
Expand Nike Town stores into the international arena
Advertising tailored to local markets
Nike ID Website

12. Threats Adidas/Reebok and other sports companies
Rising manufacturing costs
Changes in political landscape (China)

13. Sources http://www.youtube.com/watch?v=GX_5tzwVz3I www.nike.com