1. Description of Operation  Blu-Ray disks are created by injection mold  Reading and writing of data are done by a 405- nm blue laser which is focused to either create or read the pits in the surface of the disk.  Data can be transferred at approximately 36 Mbps

2. Blu-Ray Benefits: Better than normal DVDs:  more than 5x storage enabling 9 hours of HD video (23 standard definition)  red laser to blue-violet laser with greater precision  allows data to be packed more tightly  More room for additional content: intricate menus, special features, games  allows for better sound: uncompressed Dolby Digital (8 channels)  Best Quality Picture : High Definition (sharp, vivid colors, 5x amount of detail of DVDs Supported by ~200 of world’s leading consumer electronics companies Future-proof: new technology involving multi-layer disks, allowing 100-200 GB storage In the end, No more expensive to manufacture Blu-Rays than DVDs. Talk of a Blu-Ray/DVD hybrid format that will play in both players. Movie quality in your own home – new trend of ‘home theaters’

3. Criticisms of Blu-Ray Technology  The number one Criticism of Blu-Ray is the high purchasing cost  Average Cost of Blu- Ray Player : $380.33  Average Cost of a Blu- Ray Disk: $12.00

4. Criticisms of Blu-Ray Technology Cont.  The number two most common criticism of Blu- Ray Technology is the “general dislike” for the new disk format based on two things, a long history of failed Sony formats and a perceived arrogance on the part of the company – (Cmyfony)