1. Bringing Paint Product Stewardship to California © 2009 by the California Integrated Waste Management Board (CIWMB)

2. What is the Be Paint Wise Partnership? San Joaquin County Tehama County City and County of San Francisco CIWMB California Product Stewardship Council Follow our progress at : http://www.calpsc.org/projects/SanJoaquin.html http://www.calpsc.org/projects/SanJoaquin.html © 2009 by the California Integrated Waste Management Board (CIWMB)

3. Why Paint? Paint is the largest volume product Local governments spend $27 million annually More than 2 million gallons of leftover paint must be managed each year Californian’s spend more than $90 million per year buying excess paint © 2009 by the California Integrated Waste Management Board (CIWMB)

4. Leftover paint is a serious problem! Photo taken at a home near Oroville, California in 2009. © copyright California Product Stewardship Council, 2009

5. Why Extended Producer Responsibility for Paint? Shifts the burden of managing product waste from local governments to the producers Saves government $27 million/yr Encourages green design Creates green jobs! Encourages reuse first, then recycling © copyright California Product Stewardship Council, 2009

6. Paint Stewardship Project Goals Long-Term: Begin the transition to the Paint Product Stewardship Program developed by PPSI Short-Term: 1.Launch educational campaigns 2.Develop a stewardship system that can be easily modeled for all of CA

7. Paint Stewardship Project Objectives 1.Teach consumers to purchase only what they need 2.Recruit retail paint collection sites 3.Foster use of recycled-content paint 4.Increase paint re-use opportunities 5.Roll-out product stewardship program statewide

8. Objective 1: PR on paint collection and source reduction Convene consumer focus groups Develop education materials on paint source reduction Distribute education materials to paint retailers Give presentations to local government, retailers, business groups and others.

9. Focus Groups

10. Focus Group Results Keep it simple. Use bullet points Biggest motivator is cost savings Consumers don’t equate themselves with local government Point of Sale education is best HHW Facility? What’s that?? What is recycled paint?? Message from a variety of sources © copyright California Product Stewardship Council, 2009

12. Objective 2: Fostering Recycled Paint Procurement Create market demand for recycled- content paint What is GS-43? Integrate EPR language for latex paint into government procurement policies Teach local governments how to purchase recycled-content paint off the state contract © copyright California Product Stewardship Council, 2009

13. Objective 3: Recruit Paint Collection Sites Conduct a barrier study Develop materials for establishing successful paint collection sites Recruit collection sites Support paint collection Evaluate the pilot project and summarize findings

14. Objective 4: Increase Paint Reuse Develop paint reuse fact sheet and outreach materials Disseminate reuse materials through websites, listserves, conferences, etc. Identify and recruit reuse locations Survey reuse sites

15. Objective 5: Statewide Stewardship Roll-Out Gather information on existing collection infrastructure and service gaps Work with industry and the PPSI Group Hold a statewide conference Hand it over to the paint industry!

16. So What Can You Do? Document paint quantity and costs Ensure your organization is buying recycled paint Add paint SWAP to HHW programs Identify local retailers and others interested in being swaps or collection sites

17. For More Information: Kimbra Andrews, Management Analyst San Joaquin County Public Works (209) 468-3066 kandrews@sjgov.org Visit the Grant Project Webpage: http://www.calpsc.org/projects/SanJoaquin.html Or CPSC’s Paint Webpage: http://www.calpsc.org/products/paint.html