1. 1 | Communications and Outreach eere.energy.gov EERE Web Coordinators Monthly Meeting Hosted by Drew Bittner Sept. 22, 2011 Phone: Access Code:

2. 2 | Communications and Outreach eere.energy.gov Around the Room (15 min) – Drew Energy.gov Transition (15 min.) – Transition Team FY12 Web Stats (5 min) – Chris Video Standards (10 min) – Elizabeth Agenda

3. 3 | Communications and Outreach eere.energy.gov EERE Web User Experience July 11, 2011 Energy.gov | EERE Energy.gov Integration Project Presentation by: Transition Team

4. 4 | Communications and Outreach eere.energy.gov Introductions

5. 5 | Communications and Outreach eere.energy.gov Topics About Anthro-Tech Project background, goals and approach Phase 1 details Working together Next steps Shared understanding of goals and approach Set the stage for successful collaboration Understand how we’ll communicate about the project Get your feedback and ideas for understanding audiences Goals for our meeting

6. 6 | Communications and Outreach eere.energy.gov Improving user experiences of many different types of products web sites, web applications, mobile phones, intranets, games, kiosks, pubic service environments, software, documentation, rules and more. for a wide variety of users gamers, government employees, doctors, lawyers, policy makers, small businesses, large enterprises, human resource specialists, consumers, safety & health professionals, police officers and even kids! in collaboration with teams from various clients and organizations Bill & Melinda Gates Foundation, Microsoft, Electronic Arts, the Advancement Project, SaveTogether, Sound Transit, over a dozen state, local and federal government organizations and more. About Anthro-Tech, Inc. Clients & projects

7. 7 | Communications and Outreach eere.energy.gov Project: Background, goals and approach

8. 8 | Communications and Outreach eere.energy.gov Background Drivers  Energy.gov renewal project  Harness capabilities of digital technologies  Federal direction  Renewable energy is at the center of the national energy discussion Overarching goal: Better serve EERE audiences and organizational goals

9. 9 | Communications and Outreach eere.energy.gov EERE Corporate goals Helping people self-serve Gathering & applying user research data Enable EERE audiences to accomplish their goals Becoming the ‘go-to source’ Engaging site visitors Increase reach and visibility of valuable content Staff understands target users, common vision for web presence Staff effectively uses knowledge, skills, tools Prepare programs and offices to publish and manage web content Increased adoption of EERE content Reliable infrastructure and performance Find technical solutions that improve the user experience and business processes We want to… We envision…

10. 10 | Communications and Outreach eere.energy.gov Approach | Multiple phases Complex ~ 130 web sites areas ~ 63,000 documents Supported by 10 programs and 8 offices

11. 11 | Communications and Outreach eere.energy.gov Characteristics Early focus on user and business goals Data-driven Iterative Collaborative Scalable ISO standards exist.: ISO 13407, ISO TR 18529… and more in development Widespread adoption in industry: Google, HP, Microsoft, IBM etc. and many state and federal government agencies. Approach | User-centered Design

12. 12 | Communications and Outreach eere.energy.gov Approach | 3 phases EERE Transition Phase 1Phase 2Phase 3 Discovery and user research Information architecture, final site design and content plan Production and launch

13. 13 | Communications and Outreach eere.energy.gov Approach | Phase 1 At a high level What we are tasked with doing: Understand key user groups Understand organizational goals Come up with a integration plan that supports both How we can accomplish this: Assess the EERE interactive enterprise Measure the users’ experience Perform a gap analysis Phase 1

14. 14 | Communications and Outreach eere.energy.gov Phase 1 | Steps 1.Discovery & Business Analysis Articulate EERE’s corporate goals, program goals and vision for its web presence. 2.User Research Research and define a shared, data-driven understanding of top audiences. 3.Usability Assessment Evaluate the current Energy.gov | EERE user experience with top audiences 4.Plan Develop a roadmap for integrating Energy.gov and EERE Phase 1

15. 15 | Communications and Outreach eere.energy.gov Phase 1 | Steps 1.Discovery & Business Analysis Articulate EERE’s corporate goals, program goals and vision for its web presence. Photo source: New Mexico News http://newsnewmexico.blogspot.com/2011/08/ white-house-urged-to-speed-up-nm-clean.html Photo source: Whyy Radio http://whyy.org/cms/radiotimes/2010/06/16/if- not-oil-what-americas-future-energy-policy/ Photo source: EcoGreen 2.0 http://www.greenoptim.com/?tag=clean- energy-projects

16. 16 | Communications and Outreach eere.energy.gov Phase 1 | Steps 2.User Research Gain a shared, data-driven understanding of top audiences. Search logs Click analytics Other ways to learn about target users? Stakeholder & program interviews Google Analytics Online survey Navigation Paths Information center

17. 17 | Communications and Outreach eere.energy.gov

18. 18 | Communications and Outreach eere.energy.gov Phase 1 | Steps 3.Usability Assessment Evaluate the current Energy.gov | EERE user experience with top audiences Characteristics Representative users Realistic tasks Observes behaviors Uncovers problems Measures experience

19. 19 | Communications and Outreach eere.energy.gov Phase 1 | Steps 4.Plan Develop a roadmap for integrating Energy.gov and EERE based on analysis of data collected during discovery phase. Photo source: http://ployer.com/archives/2008/02/apple- event-march-6th-for-the-iphone-software- roadmap.php ?

20. 20 | Communications and Outreach eere.energy.gov Stakeholder communication

21. 21 | Communications and Outreach eere.energy.gov Working together | Promoting success Clear vision Dedication to UCD process Executive sponsorship Close collaboration Input and key touch points

22. 22 | Communications and Outreach eere.energy.gov Transition Team EERE Front office EERE programs and offices DOE Public Affairs Stakeholders | Strategies | Communication

23. 23 | Communications and Outreach eere.energy.gov Roles and Responsibilities Executive Sponsors Project Team EERE Programs and offices Legitimizes project’s goals and objectives, Is the ultimate decision maker for the project. Execute project phases Facilitate discovery with EERE programs and offices Specific Program goals Key Audience Definition

24. 24 | Communications and Outreach eere.energy.gov Regular updates during web coordinators meetings What other communication methods work for you? Additional questions: –Contact Michael.peck@hq.doe.govMichael.peck@hq.doe.gov Communication

25. 25 | Communications and Outreach eere.energy.gov Working Together | Promoting Success Clear vision Dedication to UCD process Executive sponsorship Close collaboration Input and key touch points

26. 26 | Communications and Outreach eere.energy.gov Next steps & questions

27. 27 | Communications and Outreach eere.energy.gov Starting Oct. 1, EERE’s website statistics tool will change from WebTrends to Google Analytics. Google Analytics provides the same kind of reporting capabilities as WebTrends. Before Oct. 1., we will provide information on how to access your website statistics in Google Analytics. We are exploring ways to export historical reports from WebTrends. FY12 Web Stats

28. 28 | Communications and Outreach eere.energy.gov The video standards are completely changing! Let’s check them out at: http://www.eere.energy.gov/communicationstandards/techn ical/videos.html Communication Standards Tip

29. 29 | Communications and Outreach eere.energy.gov Next meeting: October 20 Wrap Up