1. Vicki Curtis, Jeremy Wei, Jordan Hill, Cody Rice

2.  Introductions  “Does the FASB’s Conceptual Framework Solve Real Accounting Issues?”  Purpose  Benefits, Successes  Opposition, Failures  “Changing the Concepts to Justify the Standards”  “Relevance, Reliability, and the Earnings Quality Debate”  Relevance: “Accounting Loses Focus on Reality”  Reliability: “Accounting Remains Patient”  Group Activity

4.  Created the conceptual framework (1985)  Considerable resources consumed  Usefulness still in question  Will shortly review the benefits, successes, opposition, and failures

5. Explained by the FASB as follows: “The existing Concepts Statements are intended to serve the public interest by setting objectives, qualitative characteristics, and other concepts that guide selection of economic events to be recognized and measured for financial reporting and their display in financial statements or related means of communicating information to those who are interested.”

6.  A foundation that provides guidance for standard setting  Synergies between interrelated standards  Streamlines the process to improve the response time  No room for political pressure  Normative describing the goals and underlying concepts of financial reporting

7. SFAC 1 & 2: - Raised the importance of users of statements - Critical to continuation of self- regulation SFAC 1: - Provides the overall objectives of Financial Reporting SFAC 2: - Qualitative characteristics to guide the FASB in making decisions - Explicit cost/benefit constraint when developing standards

8. SFAC 6: Lists and Defines elements of financial statements - Time saving - Results in consistency - Most-referenced

9.  Many scholars/academics feel there is no reason to implement a framework to an 80- year old profession  Some practitioners desire to keep the status quo  Mainly small-medium sized firms  Hickok argues that it is not up to accountants to be forward thinking, merely historians  The author disagrees

10.  An opponent (Beresford) does believe that there is some usefulness to the framework:  Standardizes the method used to debate accounting issues  Allows more focus on the issues, although not solving them  Listing out a foundation would simply describe the current situation

11. SFAC 5: Revenue Recognition and Measurement Many believe that the FASB failed on this concept Did not solve the issue; simply described present practice Does not address what choice of accounting treatment should

12. SFAC 5: Revenue Recognition and Measurement FASB counsel cannot reach an agreement More rules- based Exceptions to case-specific issues were allowed; contradicting the framework’s guidelines

13.  SFAS 96: Accounting For Income Taxes  No recognition or measurement criteria (ie SFAS 6)  Recognition of deferred taxes hinges on when the deferred amount is recognized as an asset or liability and how to measure it (i.e. to discounted or non- discounted)  SFAS 52: Foreign Currency Translation  Arguers on both sides of the debate were able to reference SFAC 2 as their reasoning, which undermines the whole concept of the framework

15.  Discusses convergence of IASB and FASB  Argues it is simply a shift towards fair valuation and away from stewardship, reliability, and earnings  How investors analyze financial statements  Chartists and Indexers  Financial statements are inputs to valuation not the valuation itself  Earnings vs. financial position

17.  Heavy emphasis on historical costs while neglecting the intangible aspects  Brand equity – Coke $72.5B brand value  R&D – Microsoft $3.8B R&D expense  Human Capital – Citigroup its core is its people  Stuck in a traditional way of operating (firms invest, accountants expense) which loses sight of the potential for the intangible

19.  Heavy emphasis on historical costs while neglecting the intangible aspects  Brand equity – Coke $72.5B brand value  R&D – Microsoft $3.8B R&D expense  Human Capital – Citigroup its core is its people  Stuck in a traditional way of operating (firms invest, accountants expense) which loses sight of the potential for the intangible

20.  “Future economic benefits”  Definition of asset fits the value of brands, R&D, and human capital  Frozen preference for reliability over relevancy  Overcome past difficulty of valuing intangibles (Boston Consulting & KPMG)

21.  Ongoing separation of the market value of a company vs. the book value  people believe that this is becoming an issue  Article tries to answer the question as to when intangible assets (e.g. R+D, Brand Value, etc...) should be accounted for as assets

22.  Firstly, as per FASB - financial accounting is NOT designed to measure the value of a business enterprise  Secondly, irrational to use the stock market as a basis of valuation, as many times the stock market is based on non-sensical emotion

23.  When should these intangible assets be recorded in the financial statements?  Thus, we will never record these intangible assets on the balance sheet and only the resulting “economic benefits” since:  Coke isn’t in the “business” of building brand equity  Microsoft isn’t in the “business” of building R+D infrastructure  McDonald's isn't in the “business” of enhancing human capital

24.  We record these benefits when:  we reliably confirm that the asset truly exists (i.e. with each sale of a Big Mac)  once accounting has proof (beyond a reasonable doubt) of the existence of these assets  Information is found everywhere, however, reliable information is a rare commodity, and it is worth waiting for

25.  10 minutes for discussion  5 minutes to debate The future of financial accounting rests with you!!!