1. Skills: improved Internet writing Concepts: Internet reading habits This work is licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 License. Internet reading

2. Where does this topic fit? Internet concepts – Applications – Technology – Implications Internet skills – Application development – Content creation (text) – User skills

3. How do people read on the Internet? Quickly and superficially, starting in the upper left hand corner.

4. Link to abstract

5. Distribution of page-stay times

6. Time on a page versus the number of words Seconds spent on a page Number of words on the page

7. Percent of words read at 250 WPM Number of words on a page Percent that could be read at 250 WPM

8. General pagesGoogle search pages Link click frequency

9. Summary

10. Questions Reflect upon your own Internet reading habits. 1.Do you focus mainly on the top of the screen? 2.Do you scroll down often or pretty much stay on the first screen? 3.Do you skim or read Web pages? 4.How long do you think you stay on a typical page? 5.Do you think you pay more attention to pictures, bulleted lists and tables than the words on a page?

11. Resources Jakob Nielsen, How Little Do Users Read? Alertbox, May 6, 2008: http://www.useit.com/alertbox/percent-text-read.html. http://www.useit.com/alertbox/percent-text-read.html Harald Weinreich, Hartmut Obendorf, Eelco Herder, and Matthias Mayer, Not quite the average: An empirical study of Web use, ACM Transactions on the Web (TWEB), Volume 2, Issue 1 (February 2008): http://portal.acm.org/citation.cfm?doid=1326561.1326566http://portal.acm.org/citation.cfm?doid=1326561.1326566. If you are interested in more studies like these, do a search of the ACM Digital Library, http://portal.acm.org/dl.cfm or browse through the back issues of Jakob Nielsen’s newsletter, http://www.useit.com/alertbox/.http://portal.acm.org/dl.cfmhttp://www.useit.com/alertbox/ If you are interested in a variety of user interface and usability studies, visit Jakob Nielsen’s Web site, http://www.useit.com/, and subscribe to his weekly newsletter, http://www.useit.com/alertbox/.http://www.useit.com/http://www.useit.com/alertbox/ Note: ACM publications are available to CSUDH students through the library.