1. RICARDO VILLARREAL My iPad Experience

2. Official iPad Communication Magical

3. My General Thoughts Haven’t found any real reason to use an iPad over my laptop  In some cases there are extra steps required to make iPad useful  For Example, Present Anywhere Step 1 create powerpoint on laptop Step 2 upload to mightymeeting. Step 3 open on iPad  I’m still a bit afraid to “cut the cord” from my laptop  I have left town with the iPad only  Found myself a bit lost without complete access to the data on my laptop.

4. My General Thoughts Limitation due to constant connectivity requirements for some apps  Mightymeeting (can’t refresh w/out connection)  Mendeley  NYT  WSJ  CourseSmart Constant connectivity is required for may who commute (I commute)  Cost $60 a month to add iPad to my current service

5. My General Thoughts iPad’s usefulness depends on apps  No real useful apps for marketing and or marketing research at the moment  i.e., tools I can’t readily find using my laptop  Some apps require financial investments  E.g., WSJ for full access

6. My General Thoughts I don’t think the iPad is a real teaching tool yet  This doesn’t mean it can’t be used by some as a teaching tool  This is app dependent in a lot of cases I think the statement above is supported by the fact that the iPad is positioned as indulgent technology (next slide)

8. Having Said All of This… I have found some use for the following apps  Wall Street Journal  Mendeley  Mendeley is a free reference manager and academic social network that can help you organize your research, collaborate with others online, and discover the latest research.  Automatically generate bibliographies  Collaborate easily with other researchers online  Easily import papers from other research software  Find relevant papers based on what you’re reading  Access your papers from anywhere online  Mendeley is of limited use to me now but it may improve over time

9. Final Thoughts I think the iPad is a real tool for you early adopters  Excited about the tool  Eager to seek out apps At this point in time one as to be very proactive in seeking out useful apps I feel the usefulness of the iPad depends on apps and connectivity

10. Final Thoughts I believe marketing text publishers will make more of their tools available for use on iPad It is a cool device and I have found many non-work related uses for it. I wish it could do for my academic life what it does for my non-academic life…and I’m sure it will in time