1. History of Advancement 1974: CASE founded 2007: Pres Gee announces advancement 2008: Task Force One 2009: Begin Task Force Two 2010: Alumni Assoc alignment, BOT Committee, Sorensen, staff work groups 2011: Strategic Plan, Kaplan, unit integration, staff work groups, RFP process Definition of University Advancement: The strategic, university-wide integration and coordination of alumni relations, communications and marketing, and development functions to foster positive relationships with students, alumni and other key audiences, provide multiple opportunities for engagement, and generate involvement with and support for the mission of The Ohio State University.

2. Leverage Our Resources Awareness Giving Engagement Admissions Student Life Government Rel. Extension

3. Advancement Strategic Plan Goal: AdvancementObjectives: What does this mean to us?Strategies: How do we achieve goal?Initiatives: TacticsFuture: Does this support our goal?

4. What Can You Do NOW Provide feedback on strat plan initiatives Don’t wait for the giant lever Collaborate, collaborate, collaborate Coordinate w/advancement colleagues Share successes with others Ask questions, be curious, assume Help one another remain positive in face of change