1. Amherst Connects N etworking for Students Presentation to the Board of Trustees March 26, 2010

2. The Value of Alumni Connections for Students Students (and Alumni) Career Exploration Pre-med, Pre-law & Other Graduate Study Jobs & Internships Fellowships -National -Amherst Study Abroad March 26, 2010 1

3. The Value of Alumni Connections for Members of the Amherst Community Career Opportunities –Summer & Interterm Internships –On-campus Recruiting –Job Postings Educational Programs –Career Choices Alumni Panels –Cookies with the Career Center –Luncheons with Seniors Face-to-Face Networking Receptions –On Campus: Homecoming Weekend –International: Italy (2), Korea, Paris, Prague and the UK –Interterm: Boston, Chicago and NYC March 26, 20102

4. There has been a dramatic increase in student searches. March 26, 20103

5. Amherst Connects Online Engagement and Networking for Students and Alumni March 26, 20104

6. Using technology to engage alumni in the life of the College Amherst Connects –Opportunities for alumni to connect with the College, each other and with students Engagement Metrics for FY09 –30% of alumni (5,913) active in Amherst’s online community –70% of alumni engaged with the College March 26, 20105

7. Every alumnus/a has an Online Profile. Together the 20,000+ profiles make up the Alumni Directory. March 26, 20106 Alumni ProfileAlumni Directory

8. March 26, 20107 The Online Profile is the next generation of the Amherst Biographical Record First printed in 1883. Last printed in 1993. Benefits of Online Profile –Cost effective and timely updates of data –Improved access and security –More robust searching

9. The Online Profile is the hub of our online initiatives. Online Profile Academics / Student Life Directory / Career Network Database Web Content Alumni by major Alumni by team Alumni by activity Graduate programs Study Abroad Housing on campus Amherst Magazine Amherst Reads book club Amherst Artists Network Partner Class Program Lives of Consequence Web site CCE Web site Personal Web sites/blogs Social Networking (Facebook, LinkedIn, Twitter, YouTube, etc.) Search by name, class year Search by other criteria (geography, professional, academic, activities) March 26, 20108

10. Online Strategies for Engaging Alumni Social Networking Across All Platforms “Push”: Engage alumni where they are and connect back to Amherst’s Web site –Social Networks: –Strategic Electronic Communications “Pull”: Create connections and engagement based on interests and experiences –Online Programming –“No Dead Ends” March 26, 20109

11. Alumni respond to targeted requests to update their profiles. March 26, 2010 10

12. The Alumni Directory is an important tool for alumni. An average of 6800 searches are conducted by alumni each month. 4962 alumni have conducted a search since 2007 March 26, 201011

13. Fact Sheet for Online Alumni Initiatives Timeline January 2007New Content Management System (CMS) launched June 2009 Alumni Directory and Online Profiled redesigned to improve usability October 2009Password reset process automated Alumni who have logged into the Web site since January 2007 = 10,266 Alumni who have logged into the Web site FY09 = 5,913 Email addresses on record = 15,816 (75% of active alumni) Online Profiles: Updates to Online Profiles since January 2007 (not unique users) = 8,397 Alumni who have updated their Online Profiles since January 2007 = 4,885 Alumni who have filled out Career Network section of Online Profile = 1,957 Alumni who have posted photographs = 975 Alumni who have filled out ‘About Me’ or ‘Interests’ = 220 Alumni who have added links to ‘Look for me on’ = 363 Alumni Directory: Searches by alumni since May 2008 (not unique users) = 152,568 (representing 4962 alumni) Searches by students since May 2008 (not unique users) = 88,730 (representing 1286 students) Online Giving (% of Annual Fund gifts made online): FY09 – 29%; FY08 – 23%; FY07 – 19% Membership on Social Networking Sites (includes alumni, parents, students) Facebook (College page - 3,236 fans; Alumni page – 1,766 fans) LinkedIn (2,674 members) Twitter (851 followers; 256 following) March 26, 201012

14. Alumni Engagement by Category FY09 (7/1/08 – 6/30/09) *Engagement measures participation against all alumni of record (20,914). The Alumni Fund measures participation against solicitable alumni (19,132). CategoryDescription Number of alumni Percent of alumni Giving*Alumni who have made gifts to the College.11,58956.5% OnlineAlumni who have logged into the Web site or requested e-mail forwarding. 5,91328.9% Feedback/ Feature Alumni who have voted, provided feedback or been featured in publications or online. 4,54522.2% EventsAlumni who have attended or participated in events both on and off campus. 3,68718.0% Alumni/ Student Alumni who have participated in a wide range of activities with current students (career network, internships, partner class program, panels, etc.) 2,60012.7% Society of the Alumni Leadership Alumni who have participated in traditional class and College volunteer roles and committees. 1,8409.0% March 26, 201013

15. Default Permissions for the Online Profile For Alumni: –Personal & Family tab hidden from students (e-mail is available on Main page) –Personal & Family tab available to alumni, faculty and staff –Demographic and Family info hidden from all roles –Academic, Activities, Professional and Photo available to alumni, students, faculty and staff For Students: –Main page available to students, alumni, faculty and staff –Photo available to students, faculty and staff –Personal & Family tab and Photo hidden from alumni (e-mail is available on Main page) –Academic, Activities, Professional hidden from alumni, students, faculty and staff –Students can only update their Main page March 26, 201014