1. Selecting the Right Media

2. What does text do best? Depth, background Context, analysis Online – immediacy Online – allows for reaction Online – hyperlinks to additional information

3. Text Stories or aspects of stories that lend themselves to text: Background information - a FAQ can be a very effective way to give people background information. Analysis and explanation Pros and cons of an issue History - although a graphical timeline can be more effective.

4. Text Thumbnails for profiles - biographical facts about people in a story. Summaries - important with a multimedia package to tell people what the package or page is about. Breaking news - the quickest way to get information out; most efficient way for people to scan it for what's happening now.

5. Report as story develops

7. The Lede

8. Online – Quick updates

10. What does a photo do best? Captures a moment in time Shows something is happening Provides emotional impact Tells truth without a filter

14. Photos Stories or aspects of stories that lend themselves to photos: Reflection - if it's a story you want someone to reflect on. Emotions - photos are good for stories that are very emotional. Photos can evoke strong emotions. Central characters in a story - if you want the viewer to reflect on who the person is, rather than seeing how they behave. A photograph gives the viewer a sense of a person.

15. Photos Central place in a story - a photograph gives a sense of a place and opportunity to reflect on it. More intimate than using video. Example: Natural disaster coverage. Take viewer there with video while things are happening, and then use photos to take the viewer to the scene in the aftermath, so the viewer can reflect.

16. Photos Panoramas are sometimes a very effective way of taking the viewer to a place and immersing them in it. 51st and Telegraph, Oakland, CA - UC Berkeley Journalism School News21 project 51st and Telegraph, Oakland, CA

17. What about an audio slideshow? Uses visuals, goes beyond a single moment Layered (adds dimension of audio) Because of audio: Captures sound, tone, voice. Captures emotion, inflection. Gives you context.

18. Audio slideshow examples Long Journey Dooty Diva One in Eight Million – New York Times

19. What does video do best? Portrays action, motion Lets subjects tell their own stories

20. Video Stories or aspects of stories that lend themselves to video: Action - natural disasters, sporting events, dance performances, etc. Central place in a story – video takes you there and gives you a sense of what a place is like. Central characters in a story – video lets you see and hear them and how they behave. Especially use video if they’re interesting or animated.

21. Video Drama - not so much an emotional moment, but a story that’s part of larger drama. How things work or how to do something - video is good for simple processes of things with a lot of moving parts.

22. Video examples Oscar the featherless bird - South Florida Sun Sentinel Oscar the featherless bird Pig on a tramp ABC balloonist

23. What does a graphic do best? Explains complex information Explains numbers Helps readers visualize information

24. Graphics and Maps Stories or aspects of stories that lend themselves to graphics or maps: Statistics and data Another example - How Different Groups Spend Their Day – NY Times Another example - How Different Groups Spend Their Day Unemployment by county How things work or how to do something - graphics are especially good for describing complex processes (video better for

25. Graphics and Maps Where humans can’t go - stories about space, microbiology, etc. History - timelines are especially effective ways of showing the historical events Geo-locational events and stories - can be plotted on a map so the viewer immediately has a sense of where something happened. Climbing Kilimanjaro

26. What does a database do? Personalizes information Provides interactivity Keeps readers engaged Parkersburg tornado

27. Think like a multimedia journalist Is your story dense with information? Does it require a lot of background? Does it have strong visuals? Does it have strong sound component? Is there action? Does it have a lot of numbers? Would an interactive help explain it?

28. Multimedia storytelling

29. Plenty more examples Michelle’s DeliciousDelicious Sue’s DeliciousDelicious

30. Sources and resources: Knight Digital Media Center reporting tutorial written by Paul Grabowicz, University of California, Berkeley tutorial Paul Grabowicz Cheat Sheet for Multimedia Story Decisions