1. “A Sound Mind In A Sound Body”

2.  Runners  Walkers  Wrestlers  Volleyball  Foot problems  Track and field  Rugby  Football

3.  The Gait Cycle - understanding how a shoe can help prevent injury.  Underpronating-foot rolls outside of ankle  Overpronating- Foot rolls inside of ankle.

4.  Leading competitors are Nike and New Balance  Asics stands out among these brands because of the quality: ◦ Shoes are designed to correct and prevent foot, ankle and knee problems

5.  Heterogeneous product ◦ Placed near similar products, so promotion is needed to highlight the shoes advantages ◦ Price is sensitive

6.  Wide Product Assortment  By selling other products, Asics name becomes more prominent ◦ Ex: Volleyball equipment, cleats, clothing

7.  This Japanese based business has manufacturing plants all over the world.  Europe  Australia  Brazil  Hungary  Asia  USA  More

8. Channel of Distribution Manufactures Type IndirectDirect Internet Sales Intensive Exposure Retailers Retail Mangers Customer Service Transportation Warehouses Store Inventory

9.  Free Asics socks with purchase  Free Asics shoe bag with purchase  Design a shoe contest  Salesman Contest  Retailers own price breaks

10.  Has some commercials but the company is still building its name  Amazing website for shoe technology facts, historical facts and other merchandise

11.  Price and Quality Comparisons: Asics Nike New Balance

12.  Warranty offers  Return policies  Individual Accounts-Negotiate price breaks