1. Steps to accomplish effective Advertising

2. I Will Go Over Advertising Definition Agency Structure
General Techniques to Advertising
Advertising in Society

3. Advertising Definition
Advertising according to the book “Why it Sells” by Marcel Danesi is defined as:
“Any type or form of public announcement intended to direct people’s attention to the availability, qualities and cost of specific commodities or services”

4. Agency Structure
Each Advertising Agency Structure is unique but most split into 5 Departments who specialize in handling different parts of the Advertising Campaign.
1. Account Department
Client Facing
2. Account Planning Department
Research and Consumer insight
3. Creative Department
Creating actual campaign
4. Media Planning Department
Connecting the Audience with Media
5. Trafffic Department
Ensuring everything happens

5. General Technique’s in Advertising
There are thousands of Advertising Techniques, I will go over:
Branding
Marketing
Placement in Media

6. Branding
“A collection of perceptions in the mind of the consumer” (Danesi)
Branding helps create an emotional connection between the consumer and the product
Logos
Visual Advertising Symbols that become closely associated with product
Example: the Fed Ex arrow, Wendy’s Girl
Brand Names:
Allow consumers to identify products
Example: Kleenex, Kelloggs

7. Marketing Marketing is how you get your brand message to your audience
Marketing Strategy: the 4 P’s
Product
Price
Place
Promotion
Market Research
It is important to understand your target audience or the people who will be willing to buy your product
Example: If your product is Miley Cyrus Tickets, your target audience would be early teens and their parents.

8. Placement in Media
After you have found your Target Audience it is crucial that one finds a medium that will reach the audience.
There are Five “traditional” media choices TV
Radio
Paper
Magazine
Outdoor (billboards)
Now there is also the Internet

9. Advertising in Society
We are exposed to 3000 ads a day which leads to Clutter and Saturation
Some also argue ads create increased materialism and Neomania (an insatiable appetite for new objects of consumption, whether or not they are needed)
Some Ad Campaigns like Dove’s “evolution” address this:
Dove's Evolution

10. Advertising in Society
Advertising also educates society on new products
Advertising can boost the economy
Some Ads are can be emotional and evoke positive changes
Animal rights, Asking for Donations

11. Conclusion
Advertising Agencies are made up of 5 departments, each with a specific job
There are several Advertising techniques some that are most important are
Branding, Marketing, and Placement
Advertising can cause clutter, and neomania
Advertising can also educate and boost economic growth

12. References
Carter McNamara. “Basic Definitions: Advertising, Marketing, Promotion, Public Relations and Publicity, and Sales.” n.htm
Danesi, Marcel. Why it Sells. Maryland: Rowman&Little Field, Print.
Lake, Laura. "What is Branding and How important is it to your Marketing Strategy?" Marketing. About.com. Web. 9 Nov
Tellis, Gerard J. Effective Advertising. California: SAGE, Print.