1. Chapter 4

2.  How much did a one gallon jar of Vlasic pickles cost at Wal-Mart at its lowest price?

3.  $2.97 per gallon

4.  What was Vlasic eventually forced to do after his gallons of pickles were pulled from Wal- Mart’s shelves in January 2001?

5.  File for bankruptcy

6.  Why was FedEx unable to do any interviews about the “carrier of the year” title they had won?

7.  Wal-Mart ordered them to remain silent on the topic, and they had little choice but to obey.

8.  What remarkable action did John Mariotti make as president of Huffy bicycles to help keep pace with Wal-Mart’s demands?

9.  He gave some of his bicycle designs to his competitors for free.

10.  What happened when Wal-Mart decreased the amount of shelf space for DMC embroidery threads?

11.  DMC’s sales dropped 30%.

12.  What reason, apart from basic frugality, makes Wal-Mart able to keep its own costs down?

13.  Strategic cost shifting to suppliers

14.  In order to continue minimizing costs, what is any company eventually forced to do?

15.  Manufacture products overseas, where there are lower labor costs and less regulations.

16.  Wal-Mart benefits from the impression that _________ is some kind of unmanageable economic weather system out of the control of everyone, affecting all players with indifference.

17.  Globalization