1. Amgen

2. Grid I

3. Grid II

4. Typography Calibri Regular Calibri Bold Calibri Italics

5. Colors Blue Red White

6. Visual Elements -Interactively engaging -Defined regions on each page -Distinctive typography -Distinctive navigation tabs

7. Hierarchy -Visual hierarchy is inconsistent -Inconsistent grid layout contributes to inconsistent alignment of elements on each page -Content not organized logically and predictably -Increasing white space such as leading and kerning would have enhanced the viewing experience

8. Positive Space

9. Negative Space