1. COACH

2. Coach Company Overview Founded in 1941 in Manhattan Committed to classic American style, high quality durable leather & fabrics & customer service Continued development of brand includes outerwear, scarves, jewelry & fragrance Licensed with partners to provide watches, footwear & sun wear

3. Company overview continued Multi-channel distribution strategy Over 400 stores in the United States & Canada, boutiques within select department stores & online presence since 1999 Global vision includes increasing international distribution while retaining brand ownership A publicly traded company on the NYSE, traded under the symbol COH

4. Strengths Since 2000, Coach Inc.’s net sales have grown at a compounded annual rate of 26 percent and the stock price has increased by 1,400 percent Accessible luxury – still a designer brand but more people can afford High level of brand recognition Poppy

5. Weaknesses May not be able to maintain such a high growth rate Counterfeits may lower the incentive to purchase thus reducing sales Only high levels of sales in the U.S. and Japan – very small international market share

6. Opportunities Expand geographical sales mix Lowering price points to reach a broader consumer market.

7. Threats Coach counterfeitscounterfeits Gucci Gucci Dooney& Bourke Dooney& Bourke

8. References http://www.fashiontrendsetter.com/content/press/2 007/Luxury-Institute-Survey.html http://www.coach.com/online/handbags/Home http://shop.nordstrom.com/