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Social Media Measurement

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Presentation on theme: "Social Media Measurement"— Presentation transcript:

1 Social Media Measurement
Murdough, C. (2009). "Social Media Measurement: It's Not Impossible " Journal of Interactive Advertising 10(1): Ravi Vatrapu Course Portal: Facebook: Etherpad: Thursday, 07-Apr-2011 EB22: Online Marketing: Lecture 31 Auditorium 4, ITU, Copenhagen, Denmark

2 Phases of Social Media Measurement

3 Social Media Metrics Framework

4 Social Media Analysis Framework

5 Social Media Insight Tools and Data Sources

6 Social Media Dashboard

7 Exercise 19: Brand Engagement Report
Discussion Exercise 19: Brand Engagement Report

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