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By Sean Nelson Audrey Frank Anson (Chan Chuen Yiu)
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Agenda Company Background Missions of Whole Foods Market SWOT Analysis
TV Commercial
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The flagship store and global support offices in Austin, Texas
Company Background In 1980… Whole Foods Market started out with one small store in Austin, Texas. Today… More than 270 stores in North America and the United Kingdom. Team Members: 54,000 Distribution Centers: 9 The flagship store and global support offices in Austin, Texas
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A Mission-Driven Company
Whole Foods Market Whole Foods Whole People Whole Planet
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A Mission-Driven Company
Whole Foods Searching for the highest quality, least processed, most flavorful and natural foods Famous at providing organic food
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A Mission-Driven Company
Whole People Employing people who are passionate about healthy food and a healthy planet Providing excellent customer service
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A Mission-Driven Company
Whole Planet Caring about communities and environment Sponsoring neighborhood events and Donating to local non-profit groups
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Green Mission The Three R’s Alternative Energy Green Building
Other Green Initiatives
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Strengths SWOT ANALYSIS High quality food
Real estate in wealthy neighborhoods Good customer service Passionate and enthusiastic employees Passionate environment allows others to learn about various nutritional ideas and supplements that are unavailable elsewhere No Unions Fair labor wages for the farmers
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Weaknesses SWOT ANALYSIS Pricing perception - "Whole Paycheck"
Viewed as a luxury shopping destination Targets a relatively small amount of shoppers Lacks true customer loyalty
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Opportunities SWOT ANALYSIS Expand private label
Wide amount of areas where the stores are located allows for individual famers to sell to store regions Limit all potentially tainted food Expand prepared foods Classes that educate the new consumer about a new product
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Threats SWOT ANALYSIS Economic downturn impacts consumer spending
Low cash on hand Low spend per trip due to high prices. Individuals buy the specialty item and not the essentials Organic and specialty labeled items are not strictly regulated by the U.S., which may lead to potentially contaminated food by farmers who cut corners
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TV Commercial
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References http://www.wholefoodsmarket.com
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The End
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