1. By
Sean Nelson
Audrey Frank
Anson (Chan Chuen Yiu)

2. Agenda Company Background Missions of Whole Foods Market SWOT Analysis
TV Commercial

3. The flagship store and global support offices in Austin, Texas
Company Background
In 1980…
Whole Foods Market started out with one small store in Austin, Texas.
Today…
More than 270 stores in North America and the United Kingdom.
Team Members: 54,000
Distribution Centers: 9
The flagship store and global support offices in Austin, Texas

4. A Mission-Driven Company
Whole Foods Market
Whole Foods
Whole People
Whole Planet

5. A Mission-Driven Company
Whole Foods
Searching for the highest quality, least processed, most flavorful and natural foods
Famous at providing organic food

6. A Mission-Driven Company
Whole People
Employing people who are passionate about healthy food and a healthy planet
Providing excellent customer service

7. A Mission-Driven Company
Whole Planet
Caring about communities and environment
Sponsoring neighborhood events and Donating to local non-profit groups

8. Green Mission The Three R’s Alternative Energy Green Building
Other Green Initiatives

9. Strengths SWOT ANALYSIS High quality food
Real estate in wealthy neighborhoods
Good customer service
Passionate and enthusiastic employees
Passionate environment allows others to learn about various nutritional ideas and supplements that are unavailable elsewhere
No Unions
Fair labor wages for the farmers

10. Weaknesses SWOT ANALYSIS Pricing perception - "Whole Paycheck"
Viewed as a luxury shopping destination
Targets a relatively small amount of shoppers
Lacks true customer loyalty

11. Opportunities SWOT ANALYSIS Expand private label
Wide amount of areas where the stores are located allows for individual famers to sell to store regions
Limit all potentially tainted food
Expand prepared foods
Classes that educate the new consumer about
a new product

12. Threats SWOT ANALYSIS Economic downturn impacts consumer spending
Low cash on hand
Low spend per trip due to high prices.
Individuals buy the specialty item and not the essentials
Organic and specialty labeled items are not strictly regulated by the U.S., which may lead to potentially contaminated food by farmers who cut corners

13. TV Commercial

14. References http://www.wholefoodsmarket.com

15. The End