1. Social-Media Pranksters Had Fun With Walmart's Caskets By Levi Stromme and Winki Wan

2. Company Background Founder: Sam Walton Headquarters in Bentonville, Arkansas $404 billion in revenue in 2008 Approximately 2.1 million employees

3. From the Cradle to the Grave Grave Currently selling Caskets Online sales only Range from $895 to $2899 Made in the USA Made of 18 gauge steel, hand sewn inside Also offer a 4” wider Casket named “the Regal” for people who “lived life to it’s fullest” 15 models in all

4. Styles and Pricing Mom Remembered Dad Remembered American Patriot Lady de Guadalupe Regal Wide Pieta & Last Supper Executive Privilege Sienna Bronze $895 $1099 $895 $1199 $1599 $1399 $2899

5. Not so Helpful Reviews Walmart used their usual social marketing on their website Empowered consumers to rate and leave feedback on the caskets Prank feedback caused social news sites such as Reddit, to follow the trend Walmart has responded by deleting all reviews for their caskets

6. 525 out of 548 people found this review as “helpful”

7. Questions Would you ever consider purchasing a casket through Walmart? Is this serious competition for funeral homes?

8. Works Cited Diatch, Craig. "Social-Media Pranksters Had Fun With Walmart's Caskets." Advertising Age 5 Nov 2009: 1. Web. 5 Nov 2009.. http://www.youtube.com/watch?v=HLXDApQ9bs4 http://www.walmart.com/search/search- ng.do?search_constraint=0&ic=48_0&search_query= caskets&Find.x=0&Find.y=0&Find=Find