2. Example: Marketing to Cigar Smokers Smoking looks cool! Thompson Cigar Catalog Cigar Nexus Survey

6. Tobacco & advertising

9. What are some attitude & behavioral dimensions you would consider for profiling users of healthcare?

10. PATH Segmentation and Profiling System is a method of segmenting adult populations based upon their health care values and priorities Case example of health care profiling http://www.pathinstitute.com/Applications/Solutions_PATH_Segmentation_&_Profiling.asp

11. http://www.pathinstitute.com/Default.asp

16. How similar are groups who access information?

17. Use of Web Health Information