1. Grandiosa By Per-Arne Kvalvåg & Maren Borsheim

2. Facts about Grandiosa - First frozen pizza in Norway - First introduced in 1980 - There are sold 27 million Grandiosa-pizzas every year

3. Consumer Communication -Grandiosa’s advertising use music and animation to communicate with consumers -One of their songs was downloaded as a ringtone 700 000 times -The song is repeating their slogan: “ Real love”

4. Introducing ”Full pakke”Full pakke

5. Before introducing “Full Pakke” -51% market share -20 million grandiosas produced and sold every year in Norway

6. Results - 12 % of market share -Overall market share increased to 60 %

7. Why was the advertising effective? - Word of mouth - Ringtones - Facebook - The song ended up on the ”norwegian billboard”

8. New campaign