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Dallas Hogensen Alex Waite Bryce Mooney. Target Market: - 21-34 -Tailgaters/ Football Fans Other generations not focused on: -Under 21 -35+ Creating Brand.

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Presentation on theme: "Dallas Hogensen Alex Waite Bryce Mooney. Target Market: - 21-34 -Tailgaters/ Football Fans Other generations not focused on: -Under 21 -35+ Creating Brand."— Presentation transcript:

1 Dallas Hogensen Alex Waite Bryce Mooney

2 Target Market: - 21-34 -Tailgaters/ Football Fans Other generations not focused on: -Under 21 -35+ Creating Brand Relationship http://www.tailgateapproved.com/tg/#/21

3

4 Under Age Drinking Article in Missouri Paper Limited Segment of Market

5 TAIL GROOLER

6 Questions You WON’T Answer… Have/would you purchase the Bud Light cans simply because they have the color of your favorite team on them? Do the products that come with your Bud Light cans entice you to purchase Bud Light? Do you think this marketing plan is effective?

7 Resources www.connectmidmissouri.com www.tailgateapproved.com http://images.google.com/imghp?hl=en&tab= wi http://images.google.com/imghp?hl=en&tab= wi

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