2. DataInformationKnowledgeAction

3.  Data – a collection of facts made up of text, numbers and dates: Murray 35000 7/18/86  Information - the meaning given to data in the way it is interpreted: Mr. Murray is a sales person whose annual salary is $35,000 and whose hire date is July 18, 1986.

4.  Data › Unprocessed  Information › Organized and communicated  Knowledge › Evaluated and usable

5. storage space for information

6. A filing cabinet, an address book, a telephone directory, a timetable, etc.

8. From Friendster.com on-line tour

10.  Making information useful  Making information easily accessible  Integrating information

11. Name: Barry Harris College: Business Tel: 962-5555 Name: Barry Harris u Field u Record –A collection of data about an individual item –A single item of data common to all records u Table –A set of related records

12. Basic elements of content

13. Records Fields NameemailPhoneCollege Graffrgraff962-3900Pharmacy Harrisbharris962-5555Business Ipswichzipswich933-5656Journalism

14. To ensure that each record is unique in each table, we can set one field to be a Primary Key field. A Primary Key is a field that that will contain no duplicates and no blank values. Foreign Keys link to data in other tables NameemailPhoneCollege Graffrgraff962-3900Pharmacy Harrisbharris962-5555Business Ipswichzipswich933-5656Journalism

16.  Tables  Forms  Queries  Reports

17.  A friendlier view of the database  Used for data input, display and printing

18.  A means of asking questions (querying) of your data  Can look across tables

19.  If the query is a question......then the report is its answer  Tailored to the needs of the user  Allows you to group and summarize data  Cannot edit

20.  Can be done › Example  BUT other tools exist to make it easier › User not need to understand as much › Handles routine operations