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Free Powerpoint Templates 1 Strategic Blogging for Camps Debra Askanase, Engagement Strategist, Community Organizer 2.0
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Free Powerpoint Templates 2 About the presenter Almost 20 years of experience in nonprofit work. 4+ years as a digital media strategic consultant. Recently returned from 3 years in Israel. Often found chatting away on Twitter @askdebra. Blogs at communityorganizer20.com on the intersection of social media, technology, and nonprofits.communityorganizer20.com
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Free Powerpoint Templates 3 Our conversation today Know Your Audience Blogging is part of your strategy Define the conversation What’s your story? Sourcing content Storytelling tools Share and build your blog community year-round
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Free Powerpoint Templates 4 http://www.flickr.com/photos/33914386@N08/3230910546/ Who’s in the room?
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Free Powerpoint Templates 5 Social Media Engage Creates Trust Move to Action The social media funnel
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Free Powerpoint Templates 6 A social media strategy Focuses social media on GOALS Deepens engagement …moves people to action, smartly Extends reach Opens resources
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Free Powerpoint Templates 7 The potential of social media Using Social Media to Meet Nonprofit Goals http://idealware.org/sm_survey/
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Free Powerpoint Templates 8 Using Social Media to Meet Nonprofit Goals http://idealware.org/sm_survey/ The potential of social media
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Free Powerpoint Templates 9 Think bigger than blogging Specific Measurable Attainable Realistic Time-bound Translate these to into a blog strategy
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Free Powerpoint Templates 10 Effective blogging requires planning
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Free Powerpoint Templates 11 Define your audience http://www.flickr.com/photos/89888346@N00/179760033/
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Free Powerpoint Templates 12 “Write to one person you respect, and think about the message you're sending to your future grandchildren” -Gary Vaynerchuk
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Free Powerpoint Templates 13 Define the conversation Hint: it’s not about your camp
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Free Powerpoint Templates 14 Rethink “Here we are!” Focus on producing great content Integrate stories News is the added value
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Free Powerpoint Templates 15 What will really engage and relate? Create vibrant conversation?
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Free Powerpoint Templates 16 Share pair break Turn to the person next to you and discuss: What will the blog conversation focus on, year- round? What connects to your audience? Identify 1- 3 conversation themes
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Free Powerpoint Templates 17 Creating exciting year-round content http://www.flickr.com/photos/78607248@N00/106810075/
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Free Powerpoint Templates 18 “The best person to write the blog is the person most excited about it” - Case Foundation http://www.casefoundation.org/spotlight/technology/start_nonprofit_blog
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Free Powerpoint Templates 19 Content ideas http://www.flickr.com/photos/jessalyn/4107808290/in/photostream/
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Free Powerpoint Templates 20 Behind the Scenes Calls to Action Personal Stories Achievements Interviews Alumni thoughts Jewish calendar Types of content 52 different types of blog posts that work http://www.problogger.net/archives/2011/09/03/52-types-of-blog- posts-that-are-proven-to-work/ http://www.problogger.net/archives/2011/09/03/52-types-of-blog- posts-that-are-proven-to-work/
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Free Powerpoint Templates 21 Plan for content Invite multiple authors and guest posts Purchase needed audio, video, photo tools Create a set content calendar with set posting dates and topics Cross-post, republish to comparable or “sister” blogs
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Free Powerpoint Templates 22 Sourcing stories http://www.flickr.com/photos/23287017@N04/3570710092/
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Free Powerpoint Templates 23 Research content ideas Set up Google alerts Search Twitter Industry blogs, newsletters, tweets Set up online RSS feeds Read other camp and industry blogs
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Free Powerpoint Templates 24 Storytelling connects http://www.flickr.com/photos/22829128@N08/2566241384/
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Free Powerpoint Templates 25 Have a point of view Know your story: tell it in many different ways Integrate a story arc, if possible Highlight compelling characters Storytelling principles
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Free Powerpoint Templates 26 http://createasfolk.com/?p=2435 Create a content calendar
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Free Powerpoint Templates 28 Sample blog content calendars
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Free Powerpoint Templates 29 Share pair break 2 Turn to the person next to you and discuss: 1.What types of content can you generate? 2.Name a major challenge to creating content
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Free Powerpoint Templates 30 Storytelling tools: Storify
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Free Powerpoint Templates 31 Storytelling Tools: Animoto, Stupeflix
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Free Powerpoint Templates 32 Storytelling Tools: Video http://www.youtube.com/nonprofitvideoawards
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Free Powerpoint Templates 33 Reach out to those you want to attract Jewish educators Rabbis Federations Foundations Mom bloggers Alumni bloggers Local synagogues …and more http://www.flickr.com/photos/77941960@N00/4074083883/
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Free Powerpoint Templates 34 Comment on their blogs, without talking about yourself Great idea, introduces you to them And they will check out your blog!
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Free Powerpoint Templates 35 Remember the ABCs: Always Be Commenting Comment on at least 3 other blogs weekly, create a routine of blogs you regularly comment on Invite comments through DMs, @messages, Facebook Posts, newsletters – ask for thoughts! Create a roster of guest contributors: alumni, donors, influencers, campers Added bonus: community- building practices
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Free Powerpoint Templates 36 Added bonus: social widgets develop blog community Enable RSS feeds and “subscribe to blog” options Install a social commenting system such as Disqus, or the Facebook Commenting plugin Feed latest posts to the website, Twitter, Facebook, and side of the blog Include a “latest comments” widget on the sidebar of the blog
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Free Powerpoint Templates 38 http://amysampleward.org
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Free Powerpoint Templates 40 Let’s look at some blogs
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Free Powerpoint Templates 46 Don’t Forget to Measure! Google analytics Blog analytics Google feedburner Comments Tracking online mentions (socialmention, tweetmeme, etc.)
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Free Powerpoint Templates 47 In summary… 1.Define the conversation theme(s) 2.Plan your content: gather, schedule, research 3.Plan for a year-round blog 4.Make the blog your kitchen table conversation space 5.Highlight stories, connect through storytelling 6.Begin to build a community of interest that will sustain your blog year-round
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Free Powerpoint Templates 48 Storytelling resources http://www.socialbrite.org/2010/07/15/visual-storytelling- checklist/ http://www.socialbrite.org/sharing-center/media/ http://www.nten.org/blog/2011/10/04/visual-storytelling- nonprofits http://wiltonblake.com/define-nonprofit-storytelling/ http://wiltonblake.com/nonprofit-storytelling-resources- scoopit/ http://www.socialbrite.org/2011/04/21/8-great-examples- of-nonprofit-storytelling/
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Free Powerpoint Templates 49 B’hatzlacha!
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Free Powerpoint Templates 50 Debra Askanase Engagement Strategist debra@communityorganizer20.com Twitter: @askdebra@askdebra www.linkedin.com/in/debraaskanase Slideshare: www.slideshare.net/debaskwww.slideshare.net/debask Google Plus: http://gplus.to/askdebrahttp://gplus.to/askdebra Thank you!
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