1. Hilary Everist Sean Krause Nicolle Rychlick Dean Reynolds

2. DNA Synthesis Tool Production of a bench-top DNA synthesis device provides the user with the opportunity to produce a customized and precise genome in a fraction of the time currently offered by alternative methods

3. Advantages offered Customization Convenience Efficiency Cost and Security Demands

4. Preliminary analysis of market( s) Industry Limited number of DNA Synthesis companies that provide a service Customers Large University Research facilities Genome Centers Corporate R&D centers Smaller individual research labs

5. Preliminary analysis of market(s) Channels Manufacturing Possible in-house manufacturing Outsource Manufacture Distribution Research centers

6. Competitive landscape Limited number of companies Current competitors provide a service model Time Cost We recognize that price may become a determinate at a later time as the cost of the final product has yet to be determine

7. Competitive landscape

8. What’s the business model? Joint Venture Outsourcing of Manufacturing/Maintain IP control Razor Blade Model

9. Keys to success Specialized and Customization Double stranded DNA

10. Major hurdles Prototype Cost Specialization of Microfluidics & library

11. Viability Fast turnaround time Availability of double stranded DNA synthesis Cost effective (in theory)

12. Works Cited Slide 7 Geneart http://www.geneart.com/ IDT http://www.idtdna.com/home/home.aspx GenScript http://www.genscript.com/gene_synthesis.html Blue Heron http://www.blueheronbio.com/