1. (The Artist Formerly Known As LEAP) Informational Session

2. Agenda  Introductions  What is M-Lab?  Examples of Recent Projects  Student Project Proposals  Questions

3. What is M-Lab?  You’ll be able to apply what you learned in your core courses to a single project Teams of 3-5 students consult on real projects for companies and non-profits  “The best way to learn a concept is to apply it.” Mom and Apple Pie

4. What is M-Lab?  A spring quarter, project based course  70% project work, 30% lectures Lecture topics relevant to projects  Mix of faculty & external speakers

5. What is M-Lab? Project WorkAcademics  Letter of Understanding  Agreed project deliverables  Mid-quarter progress update  Submission of final report  Final presentation to client  Top projects compete for cash prizes!  Grade factors Primary: solutions Secondary: client satisfaction, participations  Lectures for subject breadth  Course topics: client / project management  Proposals received & reviewed over next few months

6. Typical scope of M-Lab projects Business Planning Sales and Marketing strategy Brand Strategy Process Improvement Supply chain / distribution

7. Typical sponsors M-Lab Start-upsNon-Profits Fortune 500 Technology

8. Previous Projects (2007)

9. Student Project Proposals  Students are highly encouraged to submit their own projects Proposal Guidelines: Project must be cross-functional (e.g. not just market research) For MMM’s, projects must have mfg/process improvement focus. Scope must allow completion within 6-7 weeks (24 person days) Sponsors must donate $1,000 to the program

10. Student Project Proposals February Preliminary Project Proposal deadline Early March Proposals Scoped and Finalized Mid-march Projects posted for bidding by registered students Late March Project bidding results posted and teams finalized

11. For More Information?  M-Lab Website http://www.kellogg.northwestern.edu/student/leap/index.htm  The co-chairs Michael Matthews Massimo Gaetano Mancini Shahid Hussain  Have a company you’d like to work with? Speak to Dean Rogers myrogers@kellogg.northwestern.edu

12. Questions?