1. Radio, Television & Media Convergence ( brought to you by… The Web! ) April 2010

2. A Changing World The Media Landscape is Changing Big Time

3. Outdoor Mail Retail Point of Sale Event/ Sponsorships Magazines Radio Television Telemarketing Fax Customer Service NewsprintProduct Sampling Banner Ads Full-page Banners iTVElevator Advertising Household PDAs Branded Screens Viral Mail Branded Games Mobile Mkt. PDAs PVRs Telematics Branded CDs Branded Web Content iPod

4. Why? Consumers want all of their media content delivered to them… wherever they want it and whenever they want it

5. It’s Still All About the Content

6. A Quick Definition Convergence: the impact of technology on media companies and their business and economic practices

7. Radio, Television, Computer, Phone Yesterday : Four Devices Today : One Device

8. Major Media Daily Audiences

9. Radio

10. Radio Dominates Audio, But…

11. Radio Listenership Declines

12. Radio’s Demographic Declines

13. Where Are They Going?

14. Convenience, and Then Some…

15. Internet Stealing a Key Radio Strength

16. Radio Online: A Growth Story

17. Online Radio Demo Growth

18. Fear and Loathing in RadioLand

19. Sirius Seriously Steady

20. Radio’s New Platform?

21. Television

22. Not Your Father’s Philco

23. Video Anywhere, Anytime

24. TV: Good News or Bad News? Television/Video Viewing Trends (Q4 09 vs. Q4 08) Television Usage+ 1% DVR Usage+ 25% Online Video Usage+ 16% Mobile Video Usage+ 57% Source: Nielsen

25. Fear and Loathing in TVLand

26. More Fear and Loathing in TVLand

27. Complement or Substitute?

28. Online Video Ads More Effective

29. Essentially, Internet Wins

30. The Challenger & The Stakes

31. Mobile vs. Desktop: Not Even Close

32. Mobile Data Traffic = Video

33. Traditional Media’s Advertising Nadir

34. Follow the $$

35. Last Slide on Newspapers

36. 危機

37. Issues and Implications 1. The Past is Over 2. Insanity: doing the same thing over and over and expecting a different result each time 3. Broadband, ubiquitous and wireless, is changing the game 4. Radio is Audio+; Television is Video+; but Media is all 5. Technology changes require Business Model changes - Multiple content products, distribution, and revenue streams

38. Issues and Implications  Value for the broadcaster is in what they do for the consumer, not in the technology of transmission itself  The opportunities for broadcasters are enormous; no one brings more to the broadband medium  The win is not assured; it must be earned  What’s required? Innovation Investment Intestinal Fortitude

39. Radio, Television & Media Convergence ( brought to you by… The Web! ) April 2010

40. Questions?

41. Radio, Television & Media Convergence ( brought to you by… The Web! ) April 2010