1. Better Place Accelerating the transition to electric vehicles
Hugh McDermott VP – Global Energy and Utilities
November 13th, 2009

2. Key challenges to EV adoption
Obstacle
Solution Set
Convenience
Install charge spots at home, work, and public places for convenient charging, bring full sized cars to market.
Cost
Drive down battery costs, automaker economies of scale, eliminate upfront battery cost
Range
Battery switch stations or fast charging, increase battery capacity
Scalability
Smart, centrally managed charging, utility integration and system optimization
Though the development of this new EV ecosystem, we can overcome the barriers have prevented the electric vehicle from reaching mass adoption in the past. The Better Place service offerings along with today’s electric vehicle technology overcome these barriers by providing ubiquitous access to charge points, affordable vehicles, and an unlimited driving range.
CONFIDENTIAL © 2009 Better Place - subject to NDA between Better Place and recipient

3. Major OEMs introducing EVs to US in 2010-2012
“The electric car will account for 10 percent of the global market in 10 years,” Carlos Ghosn, CEO Renault-Nissan, September 2009
20 OEMs are introducing at least 24 PEV models in US by 2012
$28B in DOE funding for vehicle R&D and manufacturing
2009
2010
2011
2012
CONFIDENTIAL © 2009 Better Place
Mitsubishi iMiev
Nissan Leaf
GM Volt
Toyota Plug-in Prius Trial
Tesla Roadster
Tesla Model S
Audi A1 PHEV
BYD e6 EV
Volvo V70 PHEV
ZENN EV
Mini e EV trial
Ford Focus EV
Ford Transit Connect
Fisker Karma
CONFIDENTIAL © 2009 Better Place

4. Da Car, Da Car!
2012 – at least 120 HEV, PHEV, and EV models in the market (DB)
at least 150 models (IHS Global Insights)
at least 200 models (IHS Global Insights)
CONFIDENTIAL © 2009 Better Place

5. Smart Grid Landscape Mention key stakeholders – for all issues
Global: ISO, IEC, SAE underway
NIST / SGIP kicking off
Better Place is participating
Hardware interoperability dependent on outcomes
CONFIDENTIAL © 2009 Better Place

6. Mass EV adoption: Risks and Opportunities
Load shifting
Aligning demand with renewables supply
Regulation services
Demand response
PJM Vehicle Charging Impact/Value
PJM Vehicle Regulation Services
CONFIDENTIAL © 2009 Better Place

7. Managed EV charging minimize risks and costs of EV integration…
Israel Electric Co. (2008)
Additional Generation
Additional Transmission
Additional Distribution
Total Cost
Unmanaged Charging
2,345 MW
1 switching station
10 substations
18 transformers
2,158 km cables
$4,586M
Off-Peak Incentives
1,770 MW
7 substations
13 transformers
1,581 km cables
$3,414M
Managed Charging
None
287 km cables
$471M
Denmark  No new generation or transmission needed, and minimal distribution upgrades with managed EV charging (DONG, 2009)
The Israeli Electric Company conducted a feasibility study to examine the impact on the grid under different scenarios on different parts of the electricity value chain (generation, transmission and distribution).
Three scenarios where evaluated assuming 2M EV’s by 2020:
Random charging
Random charging with economical incentives
Controlled charging
US  “Existing capacity is sufficient to power up to 73% of light duty vehicles…smart charging could mitigate the extent and severity of grid emergencies” – Pacific Northwest National Lab 2007
CONFIDENTIAL © 2009 Better Place

8. EVs provide grid benefits
Generation
Transmission & Distribution
EV Drivers
Energy Storage
Renewables Integration
Virtual Generation
Ancillary Services
Microgrids
Demand Management
Energy Efficiency
Distributed Renewables
Dynamic energy management
Asset Optimization
Renewables Integration
Emissions Reduction
System Efficiency
Enhanced Revenue
CONFIDENTIAL © 2009 Better Place

9. Better Place Managed EV Services A holistic solution integrates the entire eco-system
Infrastructure and Service & Control Center
EVs, Batteries and Software
Integrated Consumer Experience
Renewable Energy
CONFIDENTIAL © 2009 Better Place - subject to NDA between Better Place and recipient

10. Managed EV Services: Architecture
office buildings
retail space
LCC
multi-unit residences
public charge spots
single-unit residences
USE THIS ONE
LCC: local control center
IRP: Integrated Resource Planning
MDM: Meter Data Management
DSM: Demand Side Management
SCADA: Supervisory Control Automated Data Acquisition (comms protocol)
EMS: Energy Management System
battery switch stations
EV driver API
power lines
2-way communications
CONFIDENTIAL © 2009 Better Place

11. EV Charge Management: Services
Smart Charging
Optimized charging for utility & user constraints
Charge plans integrate:
Supply constraints
Network congestion
Battery characteristics
User requirements
Dynamic pricing
Load Mgmt
Real-time demand response capacity
Dynamic response to network congestion
Real-time response to planned & unplanned events
Grid Services
Ancillary services
Frequency regulation
Non-spinning reserves
Renewables harvesting
Energy storage
Virtual generation
CONFIDENTIAL © 2009 Better Place

12. EV Charge Management: Charge Plan Logic
Optimization Algorithm
Utility Load Management
Renewables supply
Load forecast
Critical peak load signal
Utility Distribution System Constraints
Circuit overload
Coincident demand
Site Constraints
Wiring, circuit & outlet factors
Current flowing through outlet
Forecast availability
Electricity tariffs
TOU rates
Off-peak incentives
Battery/EV Characteristics
Battery size/type
Temperature
Age
Charge history
User Requirements
Max/min energy needed
Override request
SLA
EV Charge Management
CONFIDENTIAL © 2009 Better Place

13. EV Driver Services CONFIDENTIAL © 2009 Better Place Customer Charging
SLA based services for enrolled users
“Plug & charge” with automated billing
Roamers supported via 1-800# service enrollment, credit card billing
Customer Support
Instant messaging
Alerts & charge plan override
24x7 Call Center
Customer Services
Road-side assistance
Trip planning
Charge scheduling
Battery swap scheduling
CONFIDENTIAL © 2009 Better Place

14. Grid Storage & V2G: Differing Value Perspectives
Opportunity
Value
Consumer Carbritrage
Low
Renewable Integration
High
Avoided Generation CapEx
Higher
Consumer carbitrage range is 0.5% - 2% of electric bill, not big enough incentive, they argue, for participation
*Assumes all 250 million vehicles participate and vehicle integration covers all integration costs. Total = $7.5B. $0.60/kwh (country wide?)
Low impact on consumer
Relatively low value to individual EV owners
High value for aggregated EV-Grid Services
Scott Peterson, Jay Whitacre , and Jay Apt “The Economics of Using PHEV Battery Packs for
Grid Storage” Carnegie Mellon Electricity Industry Center Working Paper CEIC09-03, 2009
CONFIDENTIAL © 2009 Better Place

15. Better Place Update Deployments with IEC, DONG Energy & AGL
900 charge points installed
100,000 vehicle agreement with Renault
Battery switch station demonstrated in Japan, taxi demo to follow
COP15 demonstration
Better place understands the questions utilities are tackling with EV adoption:
How do you prepare to handle EV's in your territory?
How do you manage the impacts of many EV drivers on the grid?
Who will provide and pay for charging infrastructure to service EVs?
How will EV's integrate with AMI networks and HAN solutions?
Better Place works with government, industry and universities to provide EV networks and services that are scalable, efficient and sustainable
CONFIDENTIAL © 2009 Better Place

16. Managed EV networks reduce risks to utilities
Readiness for EV drivers in service territory
Minimized distribution system impacts & cost
Reduced peak load impacts
Increased asset utilization
Integration of grid-scale renewable energy
Customer service
CONFIDENTIAL © 2009 Better Place